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Gentiva · 2 hours ago

Area Director of Business Development - Hospice

Panama City Beach, FL

Full-time

Hybrid

Lead/Staff, Director/Executive

4+ years exp

Gentiva is a healthcare company seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory. This role is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

BiotechnologyHealth Care

Responsibilities

Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management

Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets

Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach

Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy

Provide regular field coaching, joint sales calls, and ongoing professional development to your team

Maintain continuity with existing referral partners while actively pursuing new market opportunities

Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients

Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships

Monitor compliance with sales methodologies, performance metrics, and regulatory requirements

Support and implement short- and long-range growth goals aligned with company initiatives

Qualification

Healthcare sales leadershipDirect sales experienceCRM systems proficiencyReferral tracking softwareMicrosoft OfficeStrategic partnershipsCommunity engagementSales coachingTeam leadership