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State National Companies (SNC) · 4 hours ago

Marketing Strategist - State National

Bedford, TX

Full-time

Onsite

Mid Level

3+ years exp

State National Companies (SNC) is a holding company that provides insurance and reinsurance services globally. The Marketing Strategist will develop and implement comprehensive marketing plans, collaborate with various departments to achieve marketing objectives, and ensure effective communication for successful campaign execution.

InsuranceProperty Insurance

No H1B

Responsibilities

Create marketing campaigns for assigned departments and divisions

Includes lead generation, retention, and attrition campaigns and coordination of partnership marketing deliverables

Project management campaigns from creation to execution

Come up with creative ideas and guidance for marketing collateral [Develop innovative marketing collateral ideas and concepts]

Collaborate with Marketing to leverage omnichannel marketing tools to generate leads for sales

Identify new marketing tools and strategies to generate awareness and brand exposure for products

Monitor marketing campaign effectiveness and create measurement scorecards

Contribute to strategic solutions and come up with tactical execution ideas

Prepare Sales Requests for Proposals (RFPs)

Execute on assigned Marketing OKRs and KPIs to support the Marketing department’s goals

Responsible for researching and recommending industry events, placement and sponsorship opportunities

Collaborate with the Content Marketing Specialist to define and track event data metrics

Create event lead generation strategies

Create and execute lead engagement tracking, monitoring processes and reporting

Monitor marketing finance/banking trends and competitor marketing strategies

Collaborate within own department and outside departments to develop key messages and content for assets, client correspondence and other communication vehicles as needed

Build emails and make website updates whenever necessary, as well as coordinate with the Digital Specialist

Manage marketing budget when applicable

Qualification

Marketing strategyMarketing analyticsProject managementDynamic CRMAdobe Creative SuiteTeam collaborationCommunicationDetail-orientedTime management

Required

Detail-oriented and accuracy focused

Ability to time manage, prioritize and manage tasks to meet or beat deadlines on assignments

Team player and collaborator cross-functionally with SNC and Markel

Will need to gain a solid understanding of Marketing department technology stack, Dynamic CRM, and other company systems, workflows, and guidelines for assigned product lines

Strong communicator with project management skills

Ability to interpret OKRs and KPI's and make adjustments to projects/campaigns accordingly

Bachelor's degree required

Minimum 3+ years' work experience, marketing experience preferred. Insurance experience a plus. Master's degree is a plus

US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future

Preferred

Knowledge of design principles/programs (Adobe Creative Suite and Canva) is a plus

3-5 years of business-to-business (B2B) marketing experience preferred

3-5 years of experience tracking/using marketing analytics

Vendor management experience preferred

Benefits

We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.

All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.

We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.