State National Companies (SNC) · 5 days ago
Marketing Strategist - State National
Bedford, TX
Full-time
Onsite
Mid Level
3+ years expState National Companies (SNC) is a part of the Markel Group, a fortune 500 company that focuses on insurance and investment operations globally. The Marketing Strategist will develop and implement comprehensive marketing plans, collaborate with various departments, and ensure effective communication for successful campaign execution.
InsuranceProperty Insurance
No H1B
Responsibilities
Create marketing campaigns for assigned departments and divisions
Includes lead generation, retention, and attrition campaigns and coordination of partnership marketing deliverables
Project management campaigns from creation to execution
Come up with creative ideas and guidance for marketing collateral [Develop innovative marketing collateral ideas and concepts]
Collaborate with Marketing to leverage omnichannel marketing tools to generate leads for sales
Identify new marketing tools and strategies to generate awareness and brand exposure for products
Monitor marketing campaign effectiveness and create measurement scorecards
Contribute to strategic solutions and come up with tactical execution ideas
Prepare Sales Requests for Proposals (RFPs)
Execute on assigned Marketing OKRs and KPIs to support the Marketing department’s goals
Responsible for researching and recommending industry events, placement and sponsorship opportunities
Collaborate with the Content Marketing Specialist to define and track event data metrics
Create event lead generation strategies
Create and execute lead engagement tracking, monitoring processes and reporting
Monitor marketing finance/banking trends and competitor marketing strategies
Collaborate within own department and outside departments to develop key messages and content for assets, client correspondence and other communication vehicles as needed
Build emails and make website updates whenever necessary, as well as coordinate with the Digital Specialist
Manage marketing budget when applicable
Qualification
Required
Bachelor's degree required
Minimum 3+ years' work experience
US Work Authorization required
Detail-oriented and accuracy focused
Ability to time manage, prioritize and manage tasks to meet or beat deadlines on assignments
Team player and collaborator cross-functionally with SNC and Markel
Will need to gain a solid understanding of Marketing department technology stack, Dynamic CRM, and other company systems, workflows, and guidelines for assigned product lines
Strong communicator with project management skills
Ability to interpret OKRs and KPI's and make adjustments to projects/campaigns accordingly
Preferred
Marketing experience preferred
Master's degree is a plus
3-5 years of business-to-business (B2B) marketing experience preferred
3-5 years of experience tracking/using marketing analytics
Vendor management experience preferred
Knowledge of design principles/programs (Adobe Creative Suite and Canva) is a plus
Benefits
Competitive benefit programs
Multiple health, dental and vision insurance plan options
Optional life, disability, and AD&D insurance
401(k) with employer match contributions
Employee Stock Purchase Plan
PTO
Corporate holidays
Floating holidays
Parental leave
Company
State National Companies (SNC)
State National is a leading specialty provider of property and casualty insurance services operating in two niche markets across the United States.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-07-26Acquired
2014-11-03IPO
Leadership Team
Terry Muhia
Executive Vice President
Trace Ledbetter
Executive Vice President
Recent News
2024-04-25
Reinsurance News
2024-04-25
Insurance Business America
2024-04-25
Company data provided by crunchbase