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North American Dental Group (NADG) · 9 hours ago

Media Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

North American Dental Group (NADG) is seeking a Media Manager to lead the development and execution of paid media strategies across both digital and traditional channels. The role involves managing agency partnerships, optimizing media investments, and leveraging data-driven insights to maximize ROI.

DentalHealth CareInsuranceMarketing

Hiring Manager

Karleigh McCord

Responsibilities

Oversee paid media strategy across digital (search, social, programmatic, display, video) and offline (TV, radio, print, OOH, sponsorships)

Oversee integrated paid and organic media strategy and implementation

Partner with agencies to develop integrated media plans aligned with marketing objectives and brand priorities

Monitor spend and pacing across channels to ensure accuracy, efficiency, and budget compliance

Evaluate opportunities for bringing media capabilities in-house to improve agility and cost-effectiveness

Track and analyze campaign performance, delivering actionable insights to improve ROI and optimize spend

Report on key metrics and trends, providing recommendations for continuous improvement

Stay ahead of emerging media trends, technologies, and platforms to identify new opportunities for growth

Manage day-to-day relationships with media agencies, ensuring adherence to SLAs and performance standards

Collaborate with internal teams to align media strategies with broader marketing and business goals

Qualification

Media planningBuyingMulti-channel media strategyMedia measurementDigital platforms experienceAnalytical skillsStakeholder managementCollaboration skillsCommunication skillsNegotiation skills