This job has closed.

Weill Cornell Medicine · 6 hours ago

Marketing Analyst

NYC Metro Area

Full-time

Onsite

Mid, Senior Level

$99K/yr - $112K/yr

5+ years exp

Weill Cornell Medicine is seeking a Marketing Analyst to support the Physician Organization’s strategic marketing initiatives. The role focuses on tracking performance metrics, patient acquisition, and campaign optimization across various platforms, leveraging digital analytics and CRM systems.

BiotechnologyEducationHealth CareInformation ServicesInformation TechnologyMedical

Responsibilities

Monitor and analyze performance across digital channels including paid search, display, social media, email, and organic search through a combination of automated reports and manual review

Develop and maintain marketing dashboards using tools to track KPIs such as conversion rates, cost per acquisition, and engagement

Collaborate with departments, marketing and web teams to develop and test landing pages, optimize user journeys, and improve digital performance

Provide actionable insights to enhance digital campaign targeting and personalization

Leverage CRM and EMR data to segment audiences and track patient acquisition funnels

Create monthly and quarterly reports for leadership, highlighting trends, ROI, and strategic recommendations

Support forecasting and budget planning through predictive modeling and historical performance analysis

Conduct competitive analysis and market research to identify growth opportunities for service lines and physician practices

Assist in evaluating referral patterns and geographic trends to inform outreach strategies

Partner with clinical departments to align marketing efforts with institutional priorities and patient needs

Qualification

Marketing analyticsDigital analyticsCRM systemsData visualization toolsHealthcare marketingInterpersonal skillsDetail-orientedCritical thinkingCommunication skillsSelf-starter