WKND Digital ยท 10 hours ago
[REMOTE] Senior Paid Acquisition Specialist
United States
Full-time
Remote
Senior Level
$65K/yr - $130K/yr
5+ years expWKND Digital is a high-performance startup focused on AI-driven paid acquisition performance marketing. They are seeking a Senior Paid Acquisition Specialist to design, launch, and optimize paid media campaigns, collaborating with cross-functional teams to drive measurable performance and client success.
AdvertisingContent MarketingDigital MarketingEmail MarketingMarketing
Responsibilities
Plan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn
Ensure accurate audience targeting, segmentation, and creative alignment
Collaborate with the Creative team to develop compelling ad visuals and copy
Ensure campaign budgets and performance align closely with client goals
Collaborate with cross-functional teams (Creative, Data, Retention) to refine tactics and unify execution
Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates
Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns
Regularly analyze performance data and propose actionable recommendations for optimization
Provide performance data and recommendations to the Creative Team for upcoming ad iterations
Experiment with audiences, creatives, landing pages, and offers to drive incremental improvements weekly
Allocate and manage ad spend across channels to achieve client objectives and ROI targets
Provide accurate forecasts and performance projections to internal stakeholders and clients
Generate regular campaign performance reports
Present insights and recommendations to clients and internal teams in a clear, data-driven manner
Present insights, review KPIs, and propose strategic pivots as needed
Keep stakeholders informed about campaign performance, key milestones, and optimization plans
Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across all touchpoints
Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance
Qualification
Required
5+ Years of Experience in Paid Media
Proven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment
Hands-On Platform Expertise
Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands
Strong Analytical Skills
Comfortable interpreting complex datasets, running A/B tests, and deriving actionable insights
Budget & Forecasting Experience
Demonstrated ability to manage and optimize six-figure monthly ad spends effectively
Compliance & Best Practices
Familiarity with key advertising policies (e.g., Facebook Advertising Policies, Google Ads guidelines) and privacy regulations (GDPR, CCPA)
Adaptability & Speed
Skilled in juggling multiple campaigns and priorities without compromising quality
Preferred
Experience with eCommerce brands or direct-to-consumer (DTC) markets
Familiarity with AI-based campaign management or predictive analytics
Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting
Benefits
Generous Stock Options
Performance-Based Bonuses
Access to Cutting-Edge Tools & Resources
Health Insurance Benefits (Available upon request)
Remote-Friendly & Flexible Work Environment
Company
WKND Digital
WKND Digital is a digital marketing agency that helps businesses with a variety of marketing strategies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tommy Patterson
Founder and CEO
Kyle Hunt
Chief Operating Officer
Company data provided by crunchbase