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TikTok · 9 hours ago

TikTok Shop - Integrated Marketing Campaign, Strategy & Analytics Manager

Seattle, WA

Full-time

Onsite

Mid Level

$137K/yr - $274K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video. The Integrated Marketing & Campaigns team is responsible for strategic planning and execution of brand and sales campaigns, driving marketing insights and collaborating with cross-functional teams to enhance operational efficiency.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team

Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams

Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization

Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that all the team improves efficiency and completes the target

Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs

Qualification

Data analysisProject managementMarket researchStakeholder managementMulti-taskingAnalytical skillsTeam player

Required

Bachelor's or Master's degree in engineering, business, finance, marketing or other related fields

3+ years of working experience in a fast-paced industry, Management Consulting, Tech, or FMCG companies

Established experience in project management and data analysis

Preferred

Good inference skills to manage stakeholders

Outstanding analytical skills and comfortable with analyzing complex, large-scale data sets

Ability to multi-task, meet deadlines, and thrive in a fast-paced environment

Self-driven and a team player

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (814)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)