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Digital Collegium · 15 hours ago

Academies Committee: Marketing Coordinator

United States

Full-time

Remote

New Grad, Entry Level

Digital Collegium is seeking an Academy Marketing Coordinator responsible for creating marketing plans and strategies to drive registration for their academies. The role involves managing social media content, engaging with attendees, sponsors, and presenters, and monitoring the success of marketing campaigns.

Higher Education

Responsibilities

Facilitate an environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds

Meet with the Academy chairs to establish goals and timelines for driving registration

Share news about the Academy including important deadlines and other updates

Plan, create, and run paid social media campaigns if needed

Coordinate with Academy chairs for content ideas and announcements

Monitor relevant hashtags and online communities for questions and comments about the Academies

Respond through the “official” DigiCol channels or through their personal profiles, whichever feels appropriate

Maintain and post content to: DigiCol Twitter, Facebook, Instagram, Flickr and YouTube accounts

Meet regularly with Academy planning committee

Monitor and respond to queries or concerns expressed on social channels

Post Academy highlights and shareable content on Twitter, Facebook, and Instagram

Share post-event materials and information as appropriate

Continue monitoring and responding to Academy hashtags on social media

Meet with Academy committee to debrief

Report on marketing successes and how to improve for following year

Qualification

Marketing strategySocial media managementContent strategyCommunication skillsOrganizational skillsPublic relations experienceHigher education experience

Required

Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)

Experience as a marketing/communications manager for an organization or business

Excellent verbal and written communication skills

Organizational and planning skills

Knowledge of social media platforms, including best practices and promotional opportunities (inc. targeted paid campaigns)

Understanding of organizational branding and how to further it on social

Proficient in content strategy theory and application

Displays working knowledge of communication and marketing best practices

Proven ability to effectively promote a brand using common practices including, but not limited to: audience segmentation in advertising, email communication, and written content

Strong written communicator across different formats (i.e. social media, blogs)