Roku · 10 hours ago
Audience Insights and Analytics Lead
New York, NY
Full-time
Hybrid
Mid, Senior Level
$117K/yr - $135K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Audience Insights & Analytics Lead will work with first-party log data to develop projects that inform clients about cultural trends on Roku, collaborating with various teams to deliver insights and analyses.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Partner cross-functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives
Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments
Serve as a go-to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities
Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients
Build and optimize self-serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale
Contribute to thought leadership opportunities, ranging from whitepapers to quick press-optimized insights that capitalize on ephemeral moments
Qualification
Required
5+ years of analytics or insights experience in media, technology, or advertising organizations
Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets
Knowledge of the TV industry and Roku's strategic position in the landscape
SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions
Ability to 'turn math into English': transform raw data into compelling narratives and visuals, making the 'so what?' clear to stakeholders
Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Can work dynamically and pivot as needed
Comfort exploring new datasets and piecing together knowledge as you go
Excellent verbal and written communication; able to tailor style based on the audience
Entrepreneurial spirit: anticipate needs, find whitespace, generate ideas, innovate, and own work end-to-end
Strong organization, prioritization, and time management skills
Exceptional attention to detail
Preferred
Interest in sports, content, and pop culture
Knowledge of TV measurement vendors, methodologies, and terminologies; familiarity with syndicated TV reporting, particularly Nielsen's NPOWER
Experience ideating, building, and scaling home-grown tools, products, or dashboards
Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems
Proficiency with R or Python; experience building in Tableau or Looker
Experience working with consumer or user insights
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (110)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2025-12-31
2025-12-30
2025-12-29
Company data provided by crunchbase