Travoom · 13 hours ago
VP, Token Growth & Marketing (OleX) — recommended
Austin, TX
Full-time
Hybrid
Director/ExecutiveTravoom is building OleOle, the world’s first decentralized super app for football, combining various features tailored for football fans. They are seeking a VP of Token Growth & Marketing to lead the development and launch of their OleX token, focusing on token architecture, marketing strategies, and community engagement.
Travel
Responsibilities
Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references
Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders
Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment
Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail
Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs
Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar)
Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD
Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel
Qualification
Required
Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references
Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders
Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment
Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail
Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs
Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar)
Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD
Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel
Preferred
Prior token launch on Solana; DEX/CEX listing experience; liquidity/market-making coordination
LATAM & Europe experience (especially UK, Mexico, Brazil, Argentina, Spain); Spanish/Portuguese a plus
Sports media relationships; sportsbook/affiliate networks; creator/influencer management at scale
Built affiliate networks (5k+ partners) and ran localized, multi-language campaigns
Benefits
Long-term ownership and technical leadership
A mission-driven, elite team with deep experience in sports, media, crypto, and startups
Company
Travoom
Travoom is an online marketplace that curates bucket-list travel experiences.
Founded in 2017
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Doug Knittle
CEO
Company data provided by crunchbase