Apply on Employer Site

RiseIT™ Solutions · 15 hours ago

Sr Digital Marketing Data Analyst - Paid Search

Orlando, FL

Full-time

Onsite

Mid, Senior Level

$70K/yr - $70K/yr

3+ years exp

RiseIT Solutions is seeking a Sr. Digital Marketing Data Analyst - Paid Search who will play a key role on the Paid Digital Media team. The role involves managing and executing Paid Search campaigns, collaborating with internal and external partners to ensure best practices are met, and optimizing ad spend for maximum efficiency in the restaurant category.

Information ServicesInformation TechnologySoftware

Diversity & Inclusion

Responsibilities

Develops and executes strategic initiatives for Paid Search media (Google, Bing, etc.), in partnership with Enterprise Digital Marketing, Digital Leads and brand teams to optimize presence in Paid Search to drive profitable, incremental ROI

Performs and oversees regular Paid Search channel audits, including keyword analysis and selection, competitor analysis, optimization of keywords, optimization of ad copy, and conversion rates, to establish consistent increase in Paid Search performance

Performs daily campaign management including campaign launches, budget/bid optimization, tracking, reporting, and multivariate testing

Partners with brand and agency teams to establish KPI's and goals for Paid Search

Maintains and manages ongoing reports for Paid Search partners through agency dashboards and internal tracking tools to monitor impact of work and channel performance

Works with analytics team on tracking and tagging for Paid Search

Helps prioritize brand messaging to ensure strategies are maintained and ladder up to campaign / business initiatives

Produces clear and concise strategic digital media recommendations for Brands

Continuously monitors changes in the Paid Search ecosystem to provide recommendations for search impacting optimizations to overall strategy

Maintains and grows relationships with key digital partners with a special emphasis on Google

Partners with Organic and Local Search Subject Matter Experts to communicate to brands any potential opportunities, investment, and key metrics of success

Qualification

Paid Search StrategyGoogle AdsData AnalysisBid Management ToolsMicrosoft ExcelSEO KnowledgeAnalytical SkillsProject ManagementCommunication SkillsTeam Collaboration

Required

Individuals should possess 3-5 years' relevant experience, particularly working in Paid Search, developing strategy, and executing tactical campaigns and performing analysis on front-end search performance and KPI's

Experience evaluating, measuring, and optimizing Paid Search through closed loop analysis leveraging online and offline conversion data, driving profitable ROI

Experience in evaluating SQRs and executing daily bid optimizations are required - either direct to engine or via a bid management platform

Experience leveraging automation and bid strategies for Paid Search either within Google Ads or via 3rd Party Bid Management Tool such as Adobe Ad Cloud, Search Ads 360, Kenshoo, Marin etc

Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis

Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required

Familiarity with Google Ads, Search Ads 360, Bing Ads Center, Adobe Analytics (formally Omniture), Google Search Console, and Google Analytics

Ability to travel approximately 5% required

Excellent written and verbal communication skills required

Bachelor's degree in Marketing or a relevant field required

Detailed knowledge of Paid Search tools and experience managing large Google account structures exceeding $2MM

Deep understanding of Paid Search (SEM, PPC) best practices, tools, and technologies to understand how best to drive results against complex marketing objectives

Previous experience working on cross-functional teams

Strong project management skills

Demonstrated proficiency in organizing and planning work tasks

Proven track record of results orientation

Strong analytical skills, including the ability to assess data and draw key consumer, brand, and competitive insights

Proven ability to work in a fast-paced team environment

Ability to collaborate with a variety of different business partners, both internal and external