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FloQast · 3 hours ago

Account-Based Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$91K/yr - $137K/yr

5+ years exp

FloQast is seeking a hands-on, strategic, and data-driven Account-Based Marketing (ABM) Manager to accelerate growth across key mid-market and enterprise segments. The role involves driving the strategy, execution, and measurement of account-based marketing programs designed to win new business and expand existing customer relationships.

AccountingB2BEnterprise SoftwareSaaS

Growth Opportunities

No H1B

Responsibilities

Own the strategy and execution of account-based programs across marketing channels (paid media, email, direct mail, events, web, etc.) to deliver meaningful engagement, pipeline, and revenue across named accounts

Partner closely with Sales, Partner, and other key stakeholders to ensure alignment on audience targeting, messaging, and campaign outreach

Lead campaign orchestration in Demandbase (our ABM platform), ensuring flawless execution and accurate measurement

Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and regularly report on key metrics (such as account engagement, pipeline creation, and influenced revenue) to drive program optimization

Manage ABM technology partnerships, evaluating and implementing tools that enhance targeting, personalization, and reporting

Work with the Brand and Product Marketing teams to develop tailored messaging, assets, and experiences by industry and persona

Champion ABM across the organization, sharing best practices, training cross-functional teams, and driving alignment across all stakeholders

Qualification

Account-Based MarketingDemandbaseB2B MarketingSalesforceHubSpotMulti-channel CampaignsAnalytical MindsetProject ManagementCollaboration SkillsOrganizational Skills