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Core Scientific · 3 hours ago

Sports Marketing Manager

Miami, FL

Full-time

Onsite

Mid, Senior Level

3+ years exp

Core Scientific is a leading provider of infrastructure for high-performance compute in North America, seeking an innovative and strategic Sports Marketing Manager. This role will lead brand marketing initiatives, drive customer and employee engagement, and maximize opportunities across racing and other sports platforms.

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Responsibilities

Develop and execute multi-channel marketing strategies to grow brand awareness within motorsports communities currently targeted in F1 and NHRA. Develop separate marketing strategy and tactical plans for all sports related sponsorships

Lead planning and activation for motorsport seasons, race weekends, product launches, and team-related announcements. Manage one direct report who is responsible for all program operational support including hospitality

Manage creative development for campaigns, including digital content, social media, broadcast, experiential, and print. Partner with internal social media content expert

Manage relationships with racing teams, leagues, drivers, other sponsors, and media partners

Plan and activate sponsorship assets, ensuring maximum value from partnerships -branding, hospitality, digital content, PR, etc

Partner with other internal marketing personnel for press releases, social media and other coverage to maximize the benefits of program sponsorship

Identify and develop partnership and related relationships that facilitate corporate networking, B2B opportunities, CEO exchanges, and customer development

Oversee the creation of compelling sport-focused content (video, social, editorial, behind-the-scenes)

Develop engagement tactics across digital platforms, live events, and community initiatives

Attend track and sports events, follow trends in motorsports culture and fan behavior to inform content strategy

Develop key ROI and other related metrics demonstrating the value derived from our various sponsorship partners

Develop key content to engage and drive higher applicant activity and attraction

Create engagement strategies for both corporate and site level employees to attend various sporting events, related internal/external social media content driving positive employee value proposition

Utilize employee testimonials and experiences to reinforce the positive attributes of sports sponsorship

Coordinate and execute on driver or team member appearances

Coordinate on-site branding, VIP experiences, tours, hospitality, and promotional activities during race events

Identify and execute on executive staff, board member and VIP partner experiences at all sponsorship programs. Seek additional opportunities to maximize the value of our various sponsorships

Work cross-functionally with internal and external public relations, human resources, investor relations, and operations teams to ensure successful event execution

Manage race and other event schedules, logistics, and partner deliverables

Manage all media and content opportunities including website, social channels, OEM content and filming, etc

Monitor and report on qualitative program performance, sponsorship ROI, spending by segment and event, media insights impressions and performance quarterly

Use data to optimize marketing strategies across segments, seasons and events

Foster open, respectful, and professional communication directly within the team as well as with co-workers/ teammates and leaders across the organization

Performs other duties as assigned

Qualification

Sports MarketingIntegrated Marketing CampaignsPartnership ManagementDigital Analytics ToolsCRM Marketing PlatformsMotorsports KnowledgeCommunicationNegotiation SkillsProject Management