CareRite Centers · 18 hours ago
Regional Director of Referrals Management and Business Development
CareRite Centers is seeking a strong Regional Director of Referrals Management and Business Development for the Nashville, TN area to join our team. This role is central to driving census growth, building and nurturing referral relationships, and streamlining the referral-to-admission process across a network of Skilled Nursing Facilities.
Health Care
Responsibilities
Cultivate and maintain strong relationships with key referral sources, including hospitals, case managers, discharge planners, physicians, senior living communities, and home health agencies
Develop regional strategies to increase referrals, admissions, and payer mix quality across facilities
Coordinate and monitor the referral management process across SNFs to ensure timely response, appropriate follow-up, and conversion to admission
Identify and remove barriers in the referral process, working closely with admissions, clinical, and administrative teams at each facility
Analyze referral data to track trends, gaps, conversion rates, and source performance
Implement and monitor use of CRM tools and ensure accurate tracking of leads, referrals, and outcomes
Conduct regular field visits and virtual meetings with hospitals, ACOs, and other referral partners to maintain visibility and trust
Provide coaching and support to facility-level liaisons and admissions teams on referral follow-through, communication, and customer service excellence
Collaborate with internal teams to ensure referral readiness, including bed availability, clinical capabilities, and insurance verification
Represent the organization at healthcare networking events, conferences, and marketing forums
Qualification
Required
Bachelor's degree in Marketing, Business, Healthcare Administration, or related field (Master's preferred)
Minimum 3–5 years of experience in healthcare business development, marketing, or referral management—preferably in SNF, post-acute, or home health settings
Proven track record in driving census growth through effective referral relationships
Strong understanding of hospital discharge processes, managed care coordination, and long-term care requirements
Excellent interpersonal, communication, and relationship-building skills
Experience with CRM platforms and data reporting tools
Highly organized and able to manage multiple facility needs across a region
Willingness to travel throughout assigned territory
Preferred
Familiarity with common referral platforms (e.g., Allscripts, Epic, Ensocare)
Experience working with Medicare Advantage, ACOs, and Managed Medicaid plans
Background in admissions, intake, or case management is a plus
Company
CareRite Centers
Our Mission CareRite Centers’ mission is to foster and provide unprecedented levels of genuine care and customer service for our communities’ Rehabilitation and Nursing needs, in a soothing, tranquil and state-of-the-art environment.
Funding
Current Stage
Late StageRecent News
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