Canals · 11 hours ago
Marketing Campaign Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expCanals is a fully remote startup focused on transforming the industrial supply chain with AI. The Marketing Campaign Manager will lead multi-channel demand generation campaigns to drive new customer acquisition and cross-sells, leveraging creativity and strategic thinking to enhance brand visibility and engagement.
Computer Software
Responsibilities
Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
Evaluate and test emerging platforms and additional channels, such as billboards and direct mail
Set up nurture programs for every stage of the funnel to create and accelerate pipeline
Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up
Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale
Build and maintain campaign landing pages
Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers
Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team
Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
Manage agencies and outside resources to achieve goals
Qualification
Required
Typically, 4+ years of experience in demand generation, growth marketing, campaign management or a related field, preferably at a B2B SaaS early-stage startup
Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting
Proven track record of driving lead and pipeline growth through creative, data-driven campaigns
Analytical, test-and-learn mindset with a bias for action
Superb writing and communication skills
Self-motivated and proactive — someone who gets things done without hand-holding
Proven ability to work collaboratively in a fast-paced, dynamic environment
Benefits
Remote-first, flexible work environment across North and South America.
Culture of ownership: moving fast while putting quality first
Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
Company
Canals
Canals provides software that automates order entry, accounts payable, and purchasing workflows in distribution.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase