Lang Company (Now Marco Technologies) · 11 hours ago
DIRECTOR OF MARKETING
Minnetonka, MN
Full-time
Hybrid
Director/Executive
$124K/yr - $205K/yr
8+ years expLang Company, now Marco Technologies, is seeking a Director of Marketing to develop and execute their marketing strategy. This role involves leading brand development, demand generation, and leveraging AI technology to optimize marketing initiatives and drive revenue growth.
Consulting
Responsibilities
Define and execute Marco’s marketing vision aligned with company growth objectives
Lead brand evolution to position Marco as a differentiated, intelligence-driven MSP
Collaborate with executive leadership to shape messaging that resonates with SMB+ clients
Implement and optimize AI-powered tools for campaign automation, personalization, customer journey mapping, and content creation
Explore emerging technologies (predictive analytics, generative AI, conversational AI, marketing automation) to scale demand generation. Stay current with technology enhancements and opportunities in marketing
Establish frameworks for measuring campaign performance, customer engagement, and ROI using AI-driven insights
Leverage platforms such as Salesforce, HubSpot, Six Sense, ZoomInfo—while remaining open to new tools that enhance performance
Drive pipeline growth through integrated marketing campaigns across digital, social, email, events, and partner channels
Align with Sales leadership to ensure marketing efforts directly support lead conversion and revenue growth
Build scalable marketing programs for Marco’s core platforms and products in both Print and IT
Elevate Marco’s market position through clear, differentiated brand storytelling
Oversee development of thought leadership, digital assets, case studies, and campaigns that highlight Marco’s expertise
Ensure consistent, compelling messaging across all client touchpoints
Lead relationships with external marketing firms and partners to extend Marco’s reach and capabilities
Review contracts, manage budgets, and ensure external deliverables align with Marco’s strategic goals
Lead and foster curiosity, innovation, and accountability
Partner cross-functionally with Sales, Product, and Service leaders to drive alignment and shared growth outcomes
Lead client advisory board and resulting outcomes to ensure Product and Services alignment to our SMB+ client needs
Collaborate with cross-functional teams including Sales, Product, and Customer Success to drive go-to-market strategies
Analyze market trends, customer insights, and competitive intelligence to inform decision-making
Own and manage the marketing budget, including ROI analysis and performance tracking
Report on key performance indicators (KPIs), campaign performance, and strategic insights into executive leadership
Identify new market opportunities and innovative growth strategies
Qualification
Required
Bachelor's degree in Business Administration, Marketing, or a related field or 12 + years relevant experience
8+ years of experience in sales revenue operations or relevant role, with at least 3 years in a leadership role
Proven track record of driving lead generation and measurable revenue impact through modern marketing strategies
Experience and success utilizing AI-enabled marketing platforms (e.g., Salesforce, HubSpot, Six Sense, ZoomInfo, or equivalents)
Strong background in brand positioning, storytelling, and messaging within complex solution portfolios
Data-driven mindset with ability to interpret analytics and convert into actionable insights
Exceptional leadership, collaboration, and communication skills
Preferred
MBA preferred
Company
Lang Company (Now Marco Technologies)
Lang Company is a leading provider of digital office technology and managed IT services.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-23Acquired
Leadership Team
Eric Goepfrich
Virtual Chief Information Officer
Company data provided by crunchbase