Discovery Senior Living · 9 hours ago
Director of Sales (Senior Living)
Sun City Center, FL
Full-time
Onsite
Lead/Staff, Director/Executive
$60K/yr - $130K/yr
2+ years expDiscovery Senior Living is one of the largest senior living operators in the U.S., specializing in managing vibrant senior living communities. The Director of Sales will lead the sales function, connecting with prospective residents and guiding them through their decision-making journey to drive occupancy results.
Health CareReal Estate
Responsibilities
Engage leads across multiple channels (advertising, referrals, events, digital) and guide them through the sales process
Execute all aspects of our Sales Playbook, including discovery, objection handling, and closing techniques
Build meaningful relationships with prospective residents and families to support informed decision-making
Track and report on sales activities, leads, conversions, and move-ins using the CRM system
Collaborate with the Executive Director and marketing teams to refine community-specific outreach strategies
Conduct regular walk-throughs to ensure the tour path and model units are guest-ready
Plan and host sales events designed to attract and convert prospects
Participate in weekly sales and strategy meetings with the Executive Director
Conduct quarterly competitive market research and maintain accurate records in our analysis tools
Monitor new and existing competitors, identify opportunities and threats, and recommend strategies to leadership
Develop and maintain general market analysis tools to track prospective residents and referral sources
Demonstrate a deep understanding of the senior living landscape and local market dynamics
Meet or exceed monthly sales and occupancy goals
Leverage tools like pricing strategy, incentives, and inventory control to drive revenue
Analyze key sales metrics and provide strategic recommendations to improve NOI
Offer expert guidance to internal teams and prospective residents throughout the decision-making process
Build and maintain a strong network of non-paid referral sources
Lead monthly presentations to local professionals and referral partners
Host referral development meetings with leadership to align outreach efforts across departments
Document all networking and outreach activity in the CRM
Guide residents and families through the move-in packet and pre-move process
Coordinate assessments with the clinical team
Oversee the move-in process to ensure smooth transitions
Ensure all documentation is completed and regulatory requirements are met prior to lease signing
Partner with the Executive Director, Business Office Manager, and Director of Health & Wellness to ensure full file readiness
Participate in community leadership meetings and company functions
Stay informed on industry trends through ongoing training and professional development
Represent the community with professionalism and passion at all times
Take initiative in supporting company-wide goals and cross-functional teamwork
Qualification
Required
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
CRM experience, including lead tracking and activity management
Strong interpersonal, communication, and organizational skills
Preferred
Bachelor's degree in Marketing, Business, Public Relations, or a related field
Minimum of 2 years of sales or marketing experience in senior living
Benefits
Full benefits package available (medical, dental, vision, PTO, 401k, and more)
Competitive pay with early access to earned wages
Flexible scheduling
Health, dental, vision, life, and disability insurance
Paid time off and holidays
A 401(k) with employer match
Paid training and growth opportunities
Meals and uniforms (where applicable)
Additional perks such as an Employee Assistance Program (EAP)
Volunteer time off
Wellness-related benefits
Company
Discovery Senior Living
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.06MKey Investors
Brevard Alzheimer's Foundation
2022-10-12Series Unknown
2021-03-17Grant· $0.03M
2020-02-26Grant· $0.03M
Leadership Team
Brennan Hughes
Vice President of Sales
Recent News
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