Coalition, Inc. · 8 hours ago
PPC ANALYST
Coalition Technologies is devoted to delivering clients the highest quality work while providing a fun and innovative environment. The PPC Analyst will manage SEM/PPC campaigns, conduct keyword research, and optimize advertising strategies to ensure a strong ROI for clients.
Cyber SecurityInformation TechnologyInsuranceInsurTechRisk Management
Responsibilities
Conducting keyword research and writing copy for ads
Structuring campaigns and ad groups and determining the best settings
Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor tool
Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries
Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget
Regularly consulting with the Google Ads Manager, SEO team and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals
Monitoring the success of campaigns using various reporting tools
Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
Conducting AB testing across ads and landing pages
Reviewing traffic in Google Ads
Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices
Working on Facebook Ads
Successfully completing Google Ads Certification if not already obtained
Qualification
Required
A minimum of 6 months experience managing SEM / PPC campaigns
Experience with the Google Ads Editor and Bing Ads Editor
Experience using the Keyword Planner Tool, or other keyword research tools
Knowledge of account KPI selection, measurement and reporting
Ability to manipulate large Google Ads data sets in Excel with vlookup/VBA
Passion for marketing, advertising, and online content development
Strong research abilities with excellent analytical skills
Excellent time management skills and the ability to meet strict deadlines
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
The ability to adapt in a diverse and multicultural environment
Passion to build a startup
A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely
Preferred
One or more years of professional Google Ads experience
Google Ads Certification
Bing and Facebook paid advertising experience
A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp
Benefits
The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month.
A highly competitive Paid Time Off plan, promoting quality work-life balance.
Subsidized gym memberships to help team members feel their best.
Medical, dental, vision, and life insurance packages for all US-based team members.
International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
Device upgrade and learning reimbursement programs.
Motivating career development plans with clearly defined goals and rewards.
Additional job-specific incentives and bonuses.
Company
Coalition, Inc.
Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes.
Funding
Current Stage
Late StageTotal Funding
$800MKey Investors
Mitsui Sumitomo Insurance CompanyIndex VenturesValor Equity Partners
2025-03-03Corporate Round· $30M
2022-07-08Series F· $250M
2021-09-28Series E· $205M
Recent News
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2025-12-30
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2025-12-05
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