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Samsung Ads · 2 hours ago

DTC e-Commerce Go to Market, Smartphones - LEAD

6625 Excellence Way, Plano, TX, USA

Full-time

Onsite

Lead/Staff

8+ years exp

Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies and consumer electronics. They are seeking a Lead for DTC e-Commerce Go to Market for smartphones, responsible for end-to-end GTM strategy and execution, leading cross-functional teams, and ensuring successful product launches.

Marketing & Advertising

Responsibilities

Own end‑to‑end GTM strategy and execution for flagship and portfolio smartphone launches, from early planning through post‑launch optimization

Translate global product and brand strategy into a market‑specific GTM plan for Samsung.com

Define launch objectives, success metrics, and trade‑offs (revenue, margin, mix, inventory, brand impact)

Lead cross‑functional launch planning across Technical Product, CX, Pricing Operations, Analytics, CRM, Supply Chain, Finance, and Legal teams

Partner and collaborate with Product Marketing and Brand Marketing organizations

Develop the integrated launch plan: target segments, value propositions, pricing & promo strategy, merchandising, buying CEJ, content, and CRM

Ensure tight alignment across all launch touchpoints and customer journeys

Own launch offer architecture (pricing, promotions, trade‑in, financing, bundles)

Balance growth, profitability, and inventory objectives through scenario planning

Partner with Finance to model outcomes and manage P&L trade‑offs

Drive launch readiness across systems, operations, and channels (site readiness, inventory allocation, merchandizing, customer support)

Run launch governance, timelines, and decision forums; identify and resolve risks early

Act as the single‑threaded owner accountable for launch execution quality

Own launch performance tracking and executive reporting

Rapidly diagnose issues and course‑correct post‑launch (offers, messaging, merchandising, inventory)

Capture and institutionalize launch learnings to improve future GTM motions

Lead through influence in a highly matrixed, global organization

Align stakeholders across functions

Qualification

Go-to-market strategyDTC e-commerceProduct launch managementP&L managementAnalytical skillsCross-functional leadershipExcelPowerPointTableauJiraConfluenceStakeholder managementData-driven decision makingStrategic thinking

Required

8–12+ years of experience in go‑to‑market, category management, or strategy

Experience operating at scale within a matrixed, global organization

Strong exposure to DTC e‑commerce and omnichannel commercialization

Bachelor degree required

Deep understanding of launch mechanics: pricing, promotions, trade‑ins, and demand shaping

Strong P&L mindset with ability to manage revenue–margin–inventory trade‑offs

Customer‑first thinking grounded in data and market insight

Ability to zoom out to define clear strategy and zoom in to drive flawless execution

Comfort making decisions with imperfect information and tight timelines

Scenario‑based thinking and risk management

Exceptional stakeholder management and influence without authority

Ability to align divergent incentives and drive decisions at speed

Clear, executive‑level communication and storytelling in a PowerPoint format

Strong command of launch KPIs and performance diagnostics

Ability to use data to prioritize actions, not just report results

Experience partnering closely with analytics and finance teams

Hands-on advanced experience in Excel and PowerPoint

Experience with Tableau, ideally as a Desktop app user

Experience with Jira and Confluence

Ownership mindset; thrives under pressure and accountability

Bias to action with high standards for quality

Resilient and adaptable in ambiguous environments

Preferred

Proven ownership of complex, high‑stakes product launches (consumer electronics, smartphones, or similarly fast‑cycle consumer products strongly preferred)

Master degree/MBA strongly preferred