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Samsung Ads · 1 week ago

Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC

6625 Excellence Way, Plano, TX, USA

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

8+ years exp

Samsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics, seeking a Senior Manager to oversee smartphone launches and key buying moments on Samsung.com. This role involves leading cross-functional teams to ensure successful go-to-market strategies and optimizing customer experience and commercial outcomes.

Marketing & Advertising

Responsibilities

Own the full GTM lifecycle for smartphone launches and Key Buying Moments on Samsung.com, from early strategy through post-event optimization

Serve as the single point of accountability for GTM outcomes across revenue, margin, mix, inventory, and customer experience

Define clear success metrics, decision principles, and trade-offs for each launch and KBM

Translate global product and brand strategy into U.S. samsung.com GTM plans for launches and KBMs

Lead integrated planning across Product, Product Marketing, Brand Marketing, E-commerce, CX, Pricing Operations, CRM, Analytics, Supply Chain, Finance, and Legal

Design GTM strategy

Ensure alignment and consistency across all customer touchpoints

Own offer architecture for launches

Run volume and revenue scenario planning to balance sales growth, profitability, and inventory objectives

Partner with Finance to model outcomes and manage P&L trade-offs

Drive readiness across site experience, systems, inventory allocation, merchandising, and customer support

Run GTM governance, timelines, and decision forums; surface risks early and drive resolution

Operate hands-on during launches and KBMs to ensure speed, quality, and issue resolution

Own performance tracking, lead cross-functional war rooms, and executive-level reporting

Rapidly diagnose issues and lead course correction

Capture, document and institutionalize learnings to continuously improve Samsung’s GTM execution

Lead through influence in a highly matrixed, global organization

Align senior stakeholders with competing priorities

Serve as a trusted thought partner on GTM strategy and execution

Qualification

Go-to-market strategyCommercial leadershipE-commerce experienceP&L managementAnalytical skillsCross-functional leadershipCommunicationOwnership mindsetAdaptability