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HairClub · 9 hours ago

Field Marketing Manager

Boca Raton, FL

Full-time

Onsite

Mid, Senior Level

$100K/yr - $125K/yr

7+ years exp

HairClub is a leader in the hair restoration industry, looking for a Field Marketing Manager to enhance local marketing efforts. The role involves executing marketing campaigns, managing corporate initiatives, and providing support to retail center managers to drive customer engagement and sales.

Consumer GoodsFitnessHealth Care

Hiring Manager

Dena Fuller

Responsibilities

Local Marketing Execution: Plan, coordinate, and execute local marketing programs, community events, and promotions to drive in-center activity and lead generation

Corporate Initiative Rollout: Project manage and implement corporate marketing initiatives in retail centers, ensuring consistent execution and alignment with brand standards

Field Support & Training: Serve as the primary point of contact for retail center managers and franchise partners, providing training, guidance, and hands-on support for marketing campaigns

Collateral & Signage Management: Oversee distribution, installation, and maintenance of all corporate signage, marketing materials, and in-store collateral across all locations

Competitive Intelligence: Monitor and report on local and regional competitors, market trends, and consumer insights to inform field marketing strategies and opportunities

Event Management: Plan, execute, and support local experiential activations, in-store promotions, and community engagement events

Campaign Measurement: Track, analyze, and report the performance of local marketing programs to optimize ROI and continuously improve strategies

Cross-Functional Collaboration: Work closely with corporate marketing, operations, and sales teams to align local initiatives with national campaigns and priorities

Operational Excellence: Manage timelines, budgets, and logistics for field marketing projects, ensuring smooth and efficient execution

Continuous Improvement: Identify opportunities to streamline processes, enhance field marketing impact, and improve alignment between corporate and retail teams

Qualification

Field Marketing ExperienceLocal Marketing ProgramsProject ManagementCompetitive AnalysisCommunication SkillsOrganizational SkillsProblem-Solving SkillsRelationship-BuildingSelf-Starter Attitude