Popular Bank · 9 hours ago
Customer Insights and Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$210K/yr - $253K/yr
10+ years expPopular Bank is a leading financial institution in Puerto Rico, and they are seeking a Customer Insights and Marketing Manager to lead an integrated function of the Research and Marketing teams. This role involves developing data-driven insights to inform strategy and shape cohesive marketing campaigns for both consumer and commercial prospects.
BankingFinancial ServicesLending
Responsibilities
Oversee the Marketing function, a team of approximately 10 marketing professionals, ensuring that campaign strategies aligns with business objectives and product roadmaps
Ensure Marketing is supporting the achievement of Bank- and business-level goals, including those related to deposit gathering, customer acquisition and retention, deepening of relationships with customers, etc
Provide direction and oversight to the function, acting when needed as a liaison between Marketing and various business units across the Bank and representing Marketing at the senior leadership level
Ensure that Marketing campaigns are executed in a timely manner and in compliance with all applicable regulations, budgets, and corporate policies
Lead analysts and research professionals in management of research programs, including: NPS research across all lines of business; brand tracking; marketing and competitive research; product research; and hoc research as needed
Act as a key liaison with senior stakeholders across the Bank, ensuring insights from research as well as complaints program are synthesized and proactively shared across all lines of business to inform and guide business strategy
Qualification
Required
Bachelor's degree (or equivalent) or higher
A minimum of 10 years in a leadership role within Research or Marketing in a financial services organization, preferably banking
Proven leadership: Success in guiding multidisciplinary teams and leveraging diverse expertise across a wide range of skills and backgrounds
Adaptability and resilience: Curiosity, agility, and grit—the ability and willingness to flex across different disciplines
Exceptional interpersonal skills: Strong relationship-building capabilities and the ability to influence at all levels
Strategic insight development: Experience creating insights and business reporting that drive meaningful improvements in strategy and outcomes
Technical proficiency: Expertise with data visualization and BI tools, particularly Tableau and Power BI
CRM expertise: Significant experience defining business requirements for Salesforce or other CRM platform development
Preferred
Experience leading marketing campaigns or shaping marketing strategy is highly desirable
Benefits
Comprehensive health plan
Flexible time off options
Savings and investment plans
Company
Popular Bank
Popular Bank provides mortgage, cash management, credit cards, loans, investments, financial, and banking services.
1001-5000 employees
H1B Sponsorship
Popular Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (13)
2023 (1)
2022 (5)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Yanetsy Iturralde Compain, MSHRM
Our People Strategic Partner, VP - South Florida Region
Meenakshi Thanikachalam
Executive Head of Data & Analytics (Chief Data & Analytics Officer)
Recent News
HousingWire.com
2025-10-28
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2025-10-23
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