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Purpose Brands, LLC · 7 hours ago

Vice President of Finance

Woodbury, MN

Full-time

Hybrid

Director/Executive

$210K/yr - $225K/yr

10+ years exp

Purpose Brands, the parent company of several fitness brands, is seeking a Vice President of Finance to join its team. This role is responsible for driving financial performance and operational excellence within Anytime Fitness while overseeing financial planning, reporting, and risk management.

Health Wellness & Fitness

Responsibilities

Serve as a key member of the Anytime Fitness leadership team, driving financial and operational strategies that support business growth and profitability

Partner with the Brand President and the CFO to develop annual budgets, forecasts, and strategic plans

Provide strategic insights and data-driven recommendations to inform investment, pricing, and expansion decisions

Oversee the manager supporting the smaller brands (WTC, TBM)

Lead forecasting, budgeting, and long-range planning processes for the Brand and its associated departments

Partner with the data and analytics team to deliver monthly business review (MBR) that is timely and insightful including analysis of performance drivers, risks, and opportunities

Monitor KPIs and business trends to guide decision-making and operational improvements

Partner with the platform’s shared services accounting team to maintain accurate and efficient month-end and year-end close processes, reviewing A/R reserves and deferrals from domestic and international franchisees and ensuring payment of royalties and fees

Partner on audits with Master Franchisees ensuring reporting, compliance and receipt of all required fees

Collaborate with the Brand to evaluate pricing strategies, margin improvement, and ROI on key initiatives

Support business case development for new initiatives, investments, and partnerships

Lead and develop a high-performing finance team that combines analytical rigor with business partnership

Foster a culture of accountability, transparency, and continuous improvement

Act as a liaison between Anytime Fitness and the shared services finance team to ensure alignment and knowledge sharing

Qualification

Financial Planning & AnalysisBudgetingRisk ManagementMulti-entity FinanceMBACPATeam LeadershipStrategic InsightsContinuous ImprovementCollaboration

Required

Bachelor's degree in Finance, Accounting, or related field

10+ years of progressive finance leadership experience, including FP&A, operations finance, and accounting oversight

Demonstrated success partnering with senior executives to drive business performance and transformation

Preferred

MBA or CPA

Experience in a multi-entity or platform environment strongly preferred (private equity or multi-brand operator a plus)

Benefits

Medical, Dental and Vision Coverage

Hybrid Work Environment

Life and Disability Insurance

Unlimited Time off + Paid Holidays

Fridays off between Memorial Day and Labor Day

401(K) Savings Plan Matching at 4%

10 Coaching and Therapy sessions

Mental Health Benefits

Brand Discounts & Reimbursements

In-house workout facilities

Professional Development Opportunities

Team Building, Employee Engagement Activities & so much more

Company

Purpose Brands, LLC

Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world.

Founded in 2002

Woodbury, MN, US

201-500 employees