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Beth Israel Lahey Health · 7 hours ago

Media Relations Manager

Boston, MA

Full-time

Onsite

Mid, Senior Level

$95K/yr - $130K/yr

5+ years exp

Beth Israel Lahey Health is a growing organization committed to making a difference in people’s lives. The Media Relations Manager is responsible for developing and implementing media relations strategies, engaging with the press, and ensuring alignment with the organization’s mission and goals.

Elder CareHealth CareHospitalPrimary and Urgent CareProfessional ServicesTraining

Responsibilities

Developing and implementing proactive media relations strategies designed to further strengthen the reputation of assigned hospitals and/or clinical units

Collaborating with assigned hospital and/or clinical unit leadership and others to identify opportunities for media engagement. Aligning and prioritizing media relations strategy and tactics in the context of the mission and business strategy of the system and assigned hospitals and/or clinical units

Continuously evaluating effectiveness of those media relations strategies and adapt accordingly

Developing and maintaining relationships with local, regional and national media outlets. Proactively pitching stories to favorably position assigned hospitals and/or clinical units, and establish BILH organizations as a go-to resource for expert commentary

Writing press releases, media advisories, opinion pieces and letters to the editor on behalf of assigned hospitals and/or clinical units

In close collaboration and alignment with the Director of Media Relations and others, managing crises or adverse events to minimize any negative reputational impact on assigned hospitals and/or clinical units

Contributing in a positive and collaborative manner to a client-centric operating model that provides proactive and responsive service and support to hospital and/or business unit leaders

Working collaboratively with colleagues across the Communications Department to ensure alignment and consistency across internal and external channels. Staying up-to-date on national trends and best practices in media relations and health care communications, as well as competitive news and trends

Participates in Communications team on-call program

Has the authority to direct and support employees daily work activities. Has authority to undertake or recommend the following employment actions: hiring, termination, corrective action and performance reviews. Direct Reports: None Indirect Reports: None

Qualification

Media RelationsPress Release WritingCrisis ManagementHealthcare ExperienceMicrosoft OfficeStrategic CommunicationCollaboration

Required

Bachelor's degree required

5-8 years related work experience required in Media Relations and 0-1 years supervisory/management experience required

Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access