AccessLex Institute · 3 weeks ago
Senior Manager, Marketing Operations Hybrid
West Chester, PA
Full-time
Hybrid
Senior Level
$120K/yr - $130K/yr
5+ years expAccessLex Institute is a nonprofit organization dedicated to increasing access to legal education. The Senior Manager of Marketing Operations will oversee operational functions such as optimizing marketing processes, data analysis, and budgeting to ensure that the marketing team operates efficiently and aligns with business objectives.
EducationNon Profit
Responsibilities
Oversee and streamline marketing operations to improve efficiency and effectiveness across campaigns and initiatives
Continuously evaluate and improve marketing workflows to ensure optimal performance
Develop and implement detailed project plans outlining key milestones, deliverables, timelines, and resource allocation
Oversee project management, including one direct report, and ensure all milestones and deliverables are met
Use data-driven insights and market research to inform marketing strategies and decision-making processes
Gather and synthesize data from all marketing channels to evaluate campaign effectiveness, identify trends, and support strategic decisions. Analyze data from multiple channels such as social media, email marketing, paid media and web traffic to optimize future marketing efforts
Create and maintain performance reports to track marketing effectiveness and ROI, providing actionable insights to stakeholders
Working with the Vice President and Managing Director, develop department-wide budget for all marketing expenses as part of the annual budget/planning process, ensuring effective allocation and utilization of resources
Collaborate with the marketing team and ensure all team members are aligned with project goals and deliverables
Work closely with cross-functional teams, IT, Legal, and product/business teams to ensure alignment and efficient integration of marketing efforts
Coordinate with Information Technology team in submitting business cases and evaluating/implementing new technologies in alignment with goals and marketing requirements
Stay abreast of emerging marketing technologies and trends, making recommendations for new tools and systems as needed
Ensure all marketing activities comply with relevant regulations, standards, and Company policies
Implement and enforce data privacy and security practices to protect customer information and maintain compliance with legal requirements
Qualification
Required
Strong strategic planning and project management skills
Excellent analytical and data interpretation abilities
Proficiency in marketing technology platforms and tools
Exceptional communication and interpersonal skills
Strong business acumen and understanding of financial principles
Ability to work in a fast-paced, dynamic environment
Bachelor's degree in Marketing, Business Administration, or a related field
Minimum of 5-7 years of experience in marketing operations, with at least 3 years in a leadership role
Preferred
Experience with Asana and Google Analytics is preferred
Strategic thinker with a focus on innovation and continuous improvement
Highly organized and detail-oriented
Collaborative and team-oriented
Results-driven and proactive
Adaptable and flexible in a rapidly changing environment
A Master's degree or MBA is preferred
Company
AccessLex Institute
AccessLex Institute is a nonprofit organization committed to helping talented, purpose-driven students find their path from aspiring lawyer.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Christopher Chapman
President and Chief Executive Officer; Member of Board of Directors
Samuel Greenhalgh Jr., CPA
Senior Vice President, Chief Financial Officer
Recent News
2025-10-28
2025-10-16
2025-10-16
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