InvitedHome · 6 hours ago
Growth Marketing Specialist
Park City, UT
Full-time
Hybrid
Entry, Mid Level
$62K/yr - $75K/yr
2+ years expInvitedHome is growing their Marketing Team and seeking a Growth Marketing Specialist. This role focuses on executing growth-oriented marketing initiatives to enhance engagement and optimize the guest journey in a luxury hospitality context.
HospitalityReal EstateTourismTravel
Hiring Manager
Julie Smith
Responsibilities
Drive growth across owned and third-party channels by optimizing company websites and luxury vacation rental listings on OTAs to increase traffic, engagement, and bookings
Continuously refine property and destination listings using performance-driven copy, seasonal storytelling, SEO, and conversion best practices aligned with a luxury brand voice
Execute and optimize digital growth initiatives that generate qualified demand across website, OTA, email, and paid/organic channels
Own execution of lifecycle marketing campaigns that guide guests through the booking funnel and encourage loyalty and repeat stays
Maintain CRM and marketing systems (Salesforce, Mailchimp, Brevo, property management software) to ensure accurate lead capture, segmentation, and attribution
Partner with revenue and leadership teams to monitor performance metrics, identify opportunities for optimization, and support pricing, promotion, and demand strategies
Support guest communications, including per-arrival, in-stay, and post-stay messaging, ensuring a polished, personalized, and on-brand luxury experience
Coordinate with content and operations teams to ensure marketing assets are properly organized, deployed, and aligned across channels
Support destination photo shoots and content initiatives with a focus on asset readiness, consistency, and performance usage
Test, learn, and iterate on new growth strategies in response to evolving guest behavior, platforms, and technology
Qualification
Required
Bachelor's degree or equivalent experience
2–4 years of experience in growth marketing, search engine optimization, digital marketing, or marketing operations
Experience managing websites, OTAs, CRM systems, and email marketing platforms
Experience with G4 GoogleAnalytics
Experience with GoogleAds and other paid search / ads / YouTube ads; social / Meta ads / Meta Business suite
Ability to work collaboratively as a part of a small, agile team
Strong understanding of conversion optimization, guest lifecycle marketing, and data accuracy
Highly organized with exceptional attention to detail and comfort managing multiple systems
Analytical mindset with the ability to interpret performance data and translate insights into action
Self-starter with a bias toward experimentation, iteration, and continuous improvement
Curious, adaptable learner who embraces new tools, platforms, and technologies
Strong communication skills and comfort collaborating cross-functionally
Ability to work independently in a fast-paced, environment
Preferred
focus in marketing, business, or communications preferred
hospitality, travel, or luxury brands strongly preferred
Benefits
MATCHING 401(k)
Health insurance & Dental insurance
Employee discount
Flexible schedule
Life insurance
Generous Paid time off policy
Vision insurance
FREE Ski Pass yearly
Company
InvitedHome
InvitedHome combines the consistency & service of fine hotels with beautiful private homes in amazing destinations.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$5.17MKey Investors
Techstars
2014-06-30Series Unknown· $3M
2013-07-31Convertible Note· $1.5M
2012-11-25Convertible Note· $0.35M
Leadership Team
S
Scott Thorn
President and COO
Recent News
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2025-10-07
Company data provided by crunchbase