Urrly · 6 hours ago
Director of Sales – (Player-Coach)
Urrly is a PE-backed public safety SaaS business seeking a Director of Sales who will take on a player-coach role. The position involves closing new business, coaching a small sales team, and shaping the sales process to drive revenue and growth.
Responsibilities
Close new business personally; real quota, real commission
Run high-volume outbound and inbound motions
Sell to state and local agencies; public safety buyers
Forecast and track pipeline in HubSpot
Coach 1–3 reps or SDRs; formal or informal
Improve process; scripts, follow-up, deal flow
Partner with leadership on GTM and targets
Qualification
Required
5–7 years selling experience (B2B, B2G, or high-volume B2C)
Proven quota attainment; numbers matter
Comfort with low ACV, high deal count
Hands-on seller mentality; no ivory tower
Clear communication; can explain deals simply
Preferred
GovTech or public sector sales exposure
SMB or mid-market SaaS background
SDR or team lead experience
GRC, compliance, or public safety software
Benefits
Benefits package (health, PTO, standard coverage)
Team performance bonuses ($25K–$50K potential)