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Axis Brands · 20 hours ago

Direct Response Growth Manager (Meta, TikTok, UGC, Email/SMS)

United States

Full-time

Remote

Mid Level

$30K/yr - $40K/yr

Axis Brands is seeking a hands-on growth operator to manage TikTok content and performance. This role involves recruiting and managing affiliates, creating high-converting scripts, and executing effective email and SMS marketing campaigns to drive revenue across platforms.

Management Consulting

Responsibilities

Recruit, onboard, and manage TikTok affiliates and UGC creators

Provide creators with scripts, hooks, talking points, and offers

Actively manage performance and prune low performers

Build systems to increase creator output without sacrificing quality

Turn high-performing affiliate content into paid ads

Write high-converting TikTok scripts (UGC, story-based, offer-driven)

Develop hooks, angles, objections, CTAs, and offer framing

Understand and apply direct-response fundamentals:

Pattern interrupts

Price anchoring

Social proof

Urgency

Iterate quickly based on performance data

Create or edit basic ad graphics:

Hook frames

On-screen text

Price callouts

Offer overlays

Work comfortably in tools like:

Figma

Canva

Photoshop (basic)

Ensure creatives are optimized for TikTok pacing and visual clarity

Collaborate with editors to maintain quality and speed

Repurpose winning TikTok angles into email + SMS campaigns

Write promotional, launch, and urgency-driven email/SMS copy

Coordinate content drops with email/SMS pushes

Understand basic flows:

Broadcasts

Launch sequences

Scarcity / restock messaging

Focus on revenue impact, not just send volume

Identify organic TikTok winners and adapt them for paid ads

Collaborate with media buying (or support testing directly)

Monitor performance metrics:

Hold rate

CTR

CPA

ROAS

Feed learnings back into scripts, creatives, and creator briefs

Build SOPs for:

Affiliate onboarding

Script distribution

Creative approvals

Performance tracking

Help us move from sporadic wins → predictable content engine

Qualification

Direct response copywritingTikTok affiliate managementEmail & SMS marketingGraphic designPerformance metrics analysisUGC scalingCollaborationCreativityAdaptability