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Worldwide Golf · 7 hours ago

Email Marketing Specialist

Santa Ana, CA

Full-time

Onsite

Mid Level

$50K/yr - $79K/yr

3+ years exp

Worldwide Golf is a leading specialty golf retailer with over 50 years in the industry. The Email Marketing Specialist will develop and execute email marketing campaigns to enhance customer loyalty and retention, while collaborating with various teams to optimize marketing strategies.

Retail

Work & Life Balance

Responsibilities

Plan, build, and launch email and SMS marketing campaigns that align with Worldwide Golf Shops’ overall marketing strategy

Partner with internal Creative, E-commerce, Analytics, and Merchandising teams to deliver engaging, on-brand messages

Manage campaign production - from creative brief and setup to QA and launch - ensuring accuracy and on-time delivery

Use data and analytics to evaluate campaign results and identify opportunities to improve performance

Review metrics to build out regular recaps to be shared with key stakeholders

Conduct A/B testing and apply insights to optimize subject lines, design, and segmentation

Maintain and update email templates for consistency, mobile responsiveness, and brand alignment

Collaborate on customer segmentation and personalization strategies to increase engagement and revenue

Lead and participate in meetings related to content and review for email creative

Stay current on email and SMS marketing best practices and contribute new ideas for testing and improvement

Support loyalty and retention programs that build long-term customer relationships

Qualification

Email marketing experienceEmail marketing platformsSMS marketingCustomer segmentationRetail marketingPassion for golfProject managementCollaboration skills