tastylive · 11 hours ago
Director of Sales & Business Development
tastylive is a company focused on democratizing trading and empowering individual investors, and they are seeking a Director of Sales & Business Development. This role is responsible for owning the commercial growth strategy, focusing on new client acquisition and market share expansion in the US retail forex market, while also leading a team to scale acquisition efforts.
FinanceFinancial ServicesPublishingSocial MediaTrading Platform
Responsibilities
Own new funded account targets through coordinated sales-marketing efforts and direct business development
Personally develop and close high-value accounts ($50k+ deposits) and corporate/institutional relationships
Build outbound prospecting motion targeting active traders at competitor platforms
Identify and convert introducing broker, API partner, and affiliate relationships
Develop competitive positioning and sales materials to win against FOREX.com and OANDA
Lead and develop a team including Premium Client Manager, Business Development, and Client Acquisition associates
Implement sales playbooks, pipeline management, and performance accountability
Build team capability to independently handle client lifecycle from prospect to active trader
Hire and develop talent to scale acquisition capacity
Maximize application-to-funding conversion through systematic funnel analysis
Drive adoption of premium offerings (Prime, MT5, Zero+) among new and existing clients
Coordinate with tastytrade leadership on cross-sell opportunities and ecosystem integration
Execute 2-3 strategic business development initiatives per quarter with defined metrics
Qualification
Required
Bachelor's degree required
Required Licensure: Series 3 and 34
5+ years in financial services sales with proven track record of exceeding new business targets in forex, futures, or brokerage
Direct experience acquiring and closing high-value clients ($100k+ accounts) and/or institutional relationships
Demonstrated ability to build outbound sales motion—not just manage inbound leads
Strong understanding of retail trading lifecycle: account opening, funding, platform adoption, retention
Experience managing sales teams with clear pipeline discipline and performance accountability
Relationship-building skills spanning retail traders, corporate clients, and strategic partners
Proficiency with MetaTrader platforms, TradingView, and CRM systems
Benefits
Performance Bonuses
Stock Purchase Options
401k Plan
Medical/Dental/Vision Benefits
20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
10 Paid Sick Days
Gym Membership Reimbursement
Commuter Benefits
Pet Insurance
Wellness & Mental Health Programs
Charitable Donation Matching
Two Paid Volunteer Days Off
Daily catered lunch when in the office
Full kitchen with snacks and beverages
In-building gym
Shuttle to/from Metra
Company
tastylive
tastylive is a financial media company that offers trade and finance-related edutainment content for traders and investors.
Funding
Current Stage
Growth StageTotal Funding
$47MKey Investors
TCV
2018-06-28Series C· $20M
2013-06-27Series Unknown· $7M
2011-07-06Series Unknown· $20M
Recent News
2025-10-31
2025-07-02
Company data provided by crunchbase