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HairClub · 8 hours ago

Senior Copywriter

Boca Raton, FL

Full-time

Onsite

Senior Level, Lead/Staff

$100K/yr - $150K/yr

15+ years exp

HairClub is at the forefront of a thriving, high-visibility industry—and we’re just getting started. They are seeking a Senior Copywriter who can translate business goals into clear, persuasive communication and produce high-quality copy across various marketing channels.

Consumer GoodsFitnessHealth Care

Hiring Manager

Dena Fuller

Responsibilities

Develop high-quality copy for digital campaigns, website content, paid media, social media, email, SMS, landing pages, direct mail, video scripts, and print materials

Collaborate closely with the CMO, creative team, internal partners, and external agencies to deliver cohesive messaging across all marketing channels

Write and optimize high-performance copy that supports demand generation, including lead acquisition, reactivation, retention, and promotional initiatives

Produce thought leadership content, including white papers, research studies, case studies, product and service brochures, blogs, and technical articles

Work closely with HairClub’s Medical Advisory Board to develop accurate, credible, and engaging medical and technical content

Create messaging frameworks, value propositions, taglines, and brand positioning statements aligned with HairClub’s strategic objectives

Ensure all copy reflects the brand voice, adheres to regulatory and compliance requirements, and meets platform best practices

Partner with design, video, and digital teams to concept, script, and execute integrated creative assets

Conduct research to understand consumer motivations, personas, barriers, and competitive dynamics

Edit, refine, and elevate copy generated by internal teams and partners to ensure clarity, impact, and consistency

Review performance analytics and collaborate with digital teams to continually test, evolve, and optimize messaging

Support executive communications, internal messaging, and special projects as needed

Qualification

CopywritingDirect-to-consumer marketingThought leadership contentSEO writingPerformance marketingStrategic thinkingCollaboration skillsAttention to detailCommunication

Required

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

15+ years of professional copywriting experience, with extensive work in direct-to-consumer marketing in health, wellness, or a comparable industry

Extensive portfolio demonstrating high-impact work across digital, print, video, and thought leadership—required for consideration

Proven ability to produce persuasive, audience-specific, conversion-focused copy at an aggressive pace and high volume

Experience producing thought leadership content, technical articles, research studies, and educational materials

Deep understanding of direct-response principles, performance marketing, SEO writing, and social media content

Highly skilled in synthesizing complex information into simple, compelling consumer messaging

Ability to manage multiple concurrent projects with exceptional attention to detail and deadlines

Strong collaboration skills with the ability to adapt quickly to shifting priorities

Mastery of spelling, grammar, brand voice, and editing

On-site presence in Boca Raton is required

An on-site written assignment will be required as part of the interview process

This is not a role for someone relying on ChatGPT or AI tools—we require an original, high-craft copywriter capable of producing exceptional work at speed