Direct Response TV Media Buyer jobs in United States
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Property Leads · 3 months ago

Direct Response TV Media Buyer

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
date2+ years exp

Property Leads is a fast-growing performance marketing company focused on lead generation for real estate investors. They are seeking a Direct Response TV Media Buyer to manage national linear cable TV media buying, driving high-volume leads at efficient costs while optimizing performance metrics.

Real Estate

Responsibilities

Own media buying for national linear cable TV campaigns from end to end
Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs
Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
Monitor pacing, air dates, clearance rates, and performance daily
Manage relationships with TV networks, rep firms, and DR media sellers
Test and scale new stations, programs, and formats based on performance
Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend

Qualification

Direct response TV buyingMedia planning toolsNegotiation skillsCPLROAS optimizationAnalytical mindsetCall trackingResponse forecastingExposure to programmatic buyingCommunication skills

Required

2–5+ years experience buying direct response linear TV, ideally across national cable networks
Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)
Proven ability to negotiate low CPMs and uncover undervalued remnant inventory
Strong working knowledge of media planning tools, spreadsheets, and tracking workflows
Comfortable operating independently and making fast decisions with imperfect information
Analytical mindset—you can spot patterns in performance and adjust strategy accordingly
Strong communication skills with vendors, reps, and internal stakeholders

Preferred

Experience with call tracking tools, attribution platforms, or lead generation funnels
Familiarity with response forecasting and historical clearance data
Prior experience working at a DR agency or in-house buying team
Exposure to programmatic or CTV buying (a plus, not required)

Benefits

100% remote – work from anywhere
Competitive compensation with upside potential

Company

Property Leads

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Property Leads offers SEO-driven motivated seller leads for real estate investors, generating over 3000 leads monthly.
dateFounded in 2022
location
Sheridan, Wyoming, USA
people-size11-50 employees
web-link
https://www.propertyleads.com

Funding

Current Stage
Early Stage

Leadership Team

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Andy Kolodgie
Owner
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Liz Hutz
Co-Owner
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Company data provided by crunchbase