Yola Beauty · 12 hours ago
TikTok Shop Brand Growth Lead
Chino, CA
Full-time
Onsite
Mid, Senior Level
3+ years expYola Beauty is a beauty brand management and distribution company specializing in introducing global and K-Beauty brands to the U.S. market. The TikTok Shop Brand Growth Lead will own the overall performance of one beauty brand on TikTok Shop, focusing on GMV growth, content strategy direction, creator ecosystem development, and paid media collaboration.
Cosmetics
Responsibilities
Monitor TikTok Shop account performance, GMV output, and content efficiency
Set and refine content direction and creative strategy
Work with internal or external content teams to plan weekly and monthly content output
Collaborate with the paid ads team to analyze performance and align organic + paid strategies
Oversee affiliate and creator strategies and build a brand-owned influencer pool
Review data, budgets, and ROI to guide decision-making
Join weekly brand meetings with the Brand Manager to review results and plan next steps
Own TikTok Shop GMV, growth trajectory, and overall performance for one beauty brand
Track sell-through, content efficiency, and creator productivity
Ensure execution aligns with brand goals and platform dynamics
Define the correct content direction for the brand: key messages, hooks, formats, and angles
Work with content teams to plan output strategies and volume
Identify winning formats and scale them across creators and campaigns
Partner with the paid ads team to analyze performance and conversion data
Align organic content strategy with paid amplification plans
Optimize overall ROI across organic, affiliate, and paid efforts
Oversee affiliate partnerships and creator collaboration strategy
Build and manage a brand-owned creator/influencer pool
Ensure creators are aligned with brand positioning and performance goals
Plan and monitor monthly output and investment budgets
Balance growth objectives with efficiency and ROI
Provide structured input for forecasting and resource allocation
Work closely with the internal Brand Manager on planning and execution
Lead or support weekly brand review meetings with brand partners
Present performance updates, insights, and action plans clearly and professionally
Qualification
Required
3–5+ years of experience in TikTok, social commerce, brand growth, or e-commerce operations
Strong understanding of TikTok Shop mechanics, creator commerce, and content-driven sales
Experience managing or directing content, affiliate, or performance teams
Comfortable owning GMV and business outcomes rather than executing individual tasks
Data-driven mindset with the ability to translate insights into strategy
Strong communication and cross-functional collaboration skills
Preferred
Bilingual in English & Mandarin or Korean is a plus
Company
Yola Beauty
Yola Beauty is a beauty brand management and distributor specializing in bringing global and K-Beauty brands to the U.S. market.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase