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Scale Bank · 2 hours ago

MARKETING AND COMMUNICATIONS SPECIALIST

Edina,MN,US

Full-time

Onsite

Mid Level

Scale Bank is seeking a Marketing and Communications Specialist responsible for enhancing and delivering the Scale brand through various media. The role focuses on brand development, digital marketing, social media management, and lead generation efforts.

BankingCommercial LendingFinanceFinancial Services

Responsibilities

Design, develop, and produce print and digital sales and marketing collateral

Write and manage content for newsletters, blog articles, press releases, and email campaigns

Develop and maintain consistent brand voice and messaging across platforms

Create visual assets using Canva, Adobe, or similar tools to support branded marketing efforts

Collaborate with internal teams to align messaging with company voice

Coordinate with external vendors for marketing-related print, signage, and merchandise needs and ensure timely and quality delivery

Monitor, update, and maintain the company website and social media platforms

Support organic social media efforts by curating employee stories and behind-the-scenes content

Assist lenders in maintaining social media presence

Assist with campaign content for platforms like LinkedIn

Track and report on social engagement metrics to inform content decisions

Design and execute digital newsletters and nurturing campaigns

Coordinate lender activities for outreach and promotion to identified prospects

Track participation in trade associations and sponsorship activities

Manage promotional and PR events, including pre- and post-event communications

Capture and curate stories, photos, and videos from events and locations for use in campaigns

Maintain data standards within all software

Qualification

Digital marketingContent developmentAdobe Creative SuiteCRM technologiesSocial media platformsDetail orientationPatientDiplomaticCollaborationCreativitySelf-motivated

Required

BS/BA or equivalent in Marketing, PR or Communications

Proficient in MS Office Products

Familiarity with CRM technologies and web publishing/social media platforms

Collaboration and teamwork - Enjoys working as part of a team and across multiple departments

Detail orientation – Able to conduct close analysis and identify errors and inconsistencies

Creativity – Able to envision new concepts and ideas and turn them into reality

Self-motivated and strong work ethic – Thrives on being accountable and being disciplined to deliver results

Patient and diplomatic – Able to adjust to the pace set by others and deal with ambiguity

Preferred

Experience with Adobe Creative Suite

Experience with Salesforce

Experience with HubSpot

Company

Scale Bank

Scale Bank is next level business banking that helps our customers do more. Helping our customers do more for over 50 years. Our focus is your success.

Founded in 1970