Goode Auto Group · 4 hours ago
Senior Paid Media Strategist
Burley, ID
Full-time
Onsite
Mid, Senior Level
3+ years expGoode Auto Group is a dealership group in Southern Idaho and Alaska seeking a Senior Paid Media Strategist to enhance their in-house digital advertising efforts. The role involves building and executing sophisticated advertising strategies, driving lead quality, and collaborating closely with the Director of Marketing.
AutomotiveManufacturing
Hiring Manager
Jacob Wilson
Responsibilities
Help Us Build the "Gold Standard" in Performance Marketing
Work directly with our Director of Marketing to build our internal advertising engine from the ground up
Inherit existing accounts and work in direct collaboration with the Director of Marketing to re-architect, fix, and launch a sophisticated Google and Meta Ads strategy
Drive high intent leads to our sales department for both new and used inventory
Build a system to help build and drive service to our service departments
Ensure that our tracking is airtight so we can prove exactly which campaigns are driving leads to our sales and service teams
Be part of a physical team where your ideas are heard, tested, and implemented in real-time
Qualification
Required
3–5+ years of hands-on experience in Google Ads (Search, PMax, LSAs) and Meta Ads
Experience with lead attribution tools such as WhatConverts, Nimbata, or CallRail
Ability to work in-person and collaborate with a physical team
Strong analytical skills to assess data and identify quality leads
Experience in managing significant monthly ad spend
Preferred
Automotive experience
Generalist expertise in high-ticket lead generation in other industries
Benefits
Competitive Salary: Offering is based on your experience. •Discussed more in interview •.
A Career Path: A clear trajectory from Senior Strategist to SEM Manager as we launch our external agency.
Stability: Work for a team where you aren't just a number; you’re an essential part of our growth.
Company
Goode Auto Group
Goode Motor Auto Group is an automotive company based out of 1096 E Main St, Burley, Idaho, United States.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tyson Williams
CFO
Company data provided by crunchbase