Fractional Head of Growth Marketing jobs in United States
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Just Right Reader ยท 7 hours ago

Fractional Head of Growth Marketing

positionUnited States
timeContract
remoteRemote
senioritySenior Level

Just Right Reader is dedicated to making reading enjoyable and helping students learn through engaging materials. They are seeking an experienced Growth Marketing consultant to support their growth objectives, focusing on lead generation and pipeline development within U.S. school districts.

E-LearningEducationPrimary Education

Responsibilities

Developing and executing a full-funnel growth marketing strategy with qualified lead generation as a primary objective
Designing and launching marketing campaigns aimed at increasing awareness and demand among district-level decision-makers
Creating messaging frameworks and content recommendations tailored to the K-12 education market
Defining, monitoring, and reporting on top-of-funnel performance metrics, including lead volume, quality, and conversion
Collaborating with sales stakeholders to align on ideal customer profiles (ICP), pipeline health, and growth priorities
Providing strategic guidance on brand positioning, thought leadership, and storytelling
Establishing and tracking KPIs related to CAC, funnel performance, and campaign ROI
Coordinating, as needed, with internal contributors or external vendors supporting marketing initiatives

Qualification

Growth marketing strategyLead generation programsDigital marketing channelsK-12 education marketMarketing automationCommitment to equityCross-functional collaborationIndependent work

Required

Demonstrated experience marketing to U.S. school districts, with a strong understanding of K-12 purchasing and decision-making processes
Proven track record designing and optimizing lead generation programs, ideally within education or mission-driven organizations
Strong expertise across digital marketing channels, campaign experimentation, content strategy, and marketing automation
Familiarity with cyclical buying patterns, budget timing, and funding mechanisms in K-12 education
Ability to work independently, define priorities, and deliver measurable outcomes
Experience collaborating cross-functionally with sales and product stakeholders
Alignment with Just Right Reader's mission and a commitment to equity and literacy

Company

Just Right Reader

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Just Right Reader provides reading and writing subscription boxes for kindergarten through third-grade level students.
location
San Francisco, California, USA
people-size51-200 employees
web-link
https://justrightreader.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Sara Shenkan-Rich
CEO
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Elizabeth Fortun
VP of Strategy and Partnerships
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Company data provided by crunchbase