Intapp · 14 hours ago
Senior Brand Intelligence Director
New York, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
12+ years expIntapp is a company focused on brand intelligence and market positioning, and they are seeking a Senior Brand Intelligence Director to lead their brand strategy and analytics efforts. The role involves defining and optimizing brand performance, conducting market analysis, and collaborating with various teams to translate insights into actionable strategies.
Business DevelopmentConsultingData IntegrationFinancial ServicesLegalProfessional ServicesRisk ManagementSoftware
Responsibilities
Lead the development of a unified brand intelligence and audience insights framework that integrates client insights, market data, and digital analytics
Conduct buyer perception studies with key personas (Partners, CIOs, CMOs, etc.)
Monitor and assess brand health, awareness, perception, and key success indicators across industries and geographies, including audience segmentation and sentiment analysis
Manage survey design and audience profiling
Partner with Creative and Campaigns teams for campaign recall, creative testing, overall message testing and validation
Translate brand performance data into strategic recommendations for brand positioning, thought leadership, content strategy, product marketing, go-to-market initiatives, and creative development
Oversee market analysis to identify emerging trends, competitors, categories, technologies, and client sentiment impacting brand performance
Partner with Product Marketing to inform differentiation strategies and opportunity mapping
Build and manage an intelligence infrastructure that consolidates data from in-house tracking, digital analytics, research firms, and social listening platforms
Define and manage key brand metrics and dashboards that quantify brand equity, performance, and impact
Develop frameworks for linking brand metrics to pipeline, NRR, and client preference data
Create an always-on funnel research and perception tracking system (through surveys, social listening, digital tracking, etc.); socialize insights to optimize marketing performance
Source and manage research partners
Build, lead and mentor a cross-functional team of analysts and strategists
Collaborate with Creative, Communications, Product Marketing, and the Campaigns teams to ensure insights inform storytelling and thought leadership
Collaborate with Marketing Ops and Product Marketing for integrated intelligence and competitive intel
Represent brand intelligence leadership in executive forums and discussions as needed
Qualification
Required
12+ years in research, audience insights, or brand intelligence roles within technology or enterprise B2B organizations
Expertise in brand tracking, competitive research tools, and AI-driven analytics
Proficiency in survey design
Adept at storytelling with data – gleaning insights from the research and crafting a narrative from it
Proven experience building and operationalizing brand intelligence and/or audience insights systems and KPIs
Influential in socialization of story and data
Strategic rigor, through a hands-on building approach
Exceptional strategic thinking, communication, and executive-level presentation skills
Strong leadership presence with experience managing senior stakeholders and cross-functional teams
Bachelor's degree in Marketing, Business, Data Science, or related field required; MBA or advanced degree preferred
Preferred
Experience in vertical B2B SaaS or AI-driven B2B software companies
Comfort navigating complex, matrixed organizations and translating insights for multiple audiences
Passion for connecting data and creativity to drive brand and business growth
Benefits
Professional development opportunities supported by a community of experienced professionals
Reimbursement for training and continuing education
Complimentary lunches
Fully stocked kitchens
Comprehensive wellness and flexible time off programs
Family-formation benefits
Support during your family-building journey
Paid volunteer time off
Donation matching program
Company
Intapp
Intapp is a provider of industry-specific, cloud-based software solutions that enable connected professional and financial services.
1001-5000 employees
H1B Sponsorship
Intapp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (6)
2022 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-06-29IPO
2017-04-12Private Equity
2013-02-05Private Equity
Leadership Team
John Hall
CEO
Thad Jampol
Co-Founder / Chief Product Officer
Recent News
2025-11-08
2025-11-05
Company data provided by crunchbase