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Fooda · 7 hours ago

Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $125K/yr

4+ years exp

Fooda is a company that revolutionizes workplace dining by bringing local restaurants into offices across the country. The National Field Marketing Manager will be responsible for enhancing the brand presence of Orange by Fooda through innovative marketing initiatives, events, and storytelling content, while collaborating with various stakeholders to ensure a consistent brand experience.

ConsumerConsumer SoftwareEnterprise SoftwareFood and BeverageRestaurants

Responsibilities

Lead the design, execution, and continuous improvement of weekly, monthly, and onsite seasonal marketing initiatives across Orange by Fooda locations nationwide

Develop innovative, authentic, brand-right promotions and on-site activations; pilot ideas quickly and scale the best ones across markets

Coordinate and execute in-person events including client site events and industry tradeshows

Serve as the on-the-ground brand evangelist, ensuring all touchpoints feel consistent, compelling, and uniquely Orange

Capture, produce, and support storytelling content across channels in partnership with Corporate Marketing, ensuring social content reflects Orange’s tone, style, and experience

Utilize business analysis to track, analyze, and present results from marketing initiatives; translate insights into recommendations and next steps

Partner with Sales to deliver in-person presentations to prospective clients, sharing the vision about how Orange by Fooda will delight their employees through our marketing and communications channels

Support Operations with Client Business Reviews (CBRs) and contribute strategic ideas to improve engagement and satisfaction

Conduct on-site research including focus groups, surveying, campus mapping, trend analysis, and competitive benchmarking

Build strong relationships with clients, operational leaders, on-site managers, and local community groups

Maintain and utilize corporate templates and processes to ensure consistent brand quality across markets

Look and Feel: driving continuous innovation of small wares, signage and uniforms, establish, communicate and maintain standards throughout the business

Social media marketing: Coordinate with Corporate Marketing for social media posts, ensuring all content is aligned with company-wide branding. Establish, communicate and maintain social media and branding standards

Qualification

Field marketingBrand activationEvent coordinationSocial media marketingAdobe Creative SuiteFigmaBusiness analysisPresentation skillsTime managementCreative thinkingRelationship buildingAttention to detail