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Dartmouth Health · 10 hours ago

Social Media Specialist

US-NH-Lebanon

Full-time

Onsite

Mid Level

3+ years exp

Dartmouth Health is seeking a Social Media Specialist to support their digital content initiatives. The role involves creating and coordinating multi-platform content, managing social media presence, and collaborating with various teams to enhance communication strategies.

Health CareHospitalMedical

Responsibilities

Works with the Director of content, social media manager and content team to build social media presences, including, but not limited to, Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok etc., and understands how certain types of content fit different platforms

Identifies emerging trends and opportunities in social media, and evaluates them against Dartmouth Health’s communications strategy

Provides suggestions for meeting stakeholder goals through social media

Support YouTube channel operations including uploading videos, creating thumbnail images, writing titles and descriptions, conducting basic SEO research, and organizing playlists

Create social media content including basic graphic designs using tools like Canva and developing accessible posts by extracting key points from complex health and wellness information

Educates internal audiences about the use of social media and its potential for employees, patients, and D-H institutionally

Aggregates and analyzes metrics for social media platforms, and suggests strategy

Supports content team calendar with publications, events, and other planned content opportunities. Evaluates upcoming content for social potential

Schedules posts and supports community management with social tools, including Sprout Social, tracks mentions of Dartmouth Health, monitors properties to ensure brand integrity, keeps on top of trends in health care social media, consults with peers in the field, etc

Works with other Media Relations, Communications, Web Team, Stakeholders, Marketing Team, and other health system Member leads to develop content and re-purpose existing content

Performs other duties as required or assigned