Christ's Church of the Valley · 1 month ago
Lead Marketing Strategist
Peoria, AZ
Full-time
Onsite
Senior LevelChrist's Church of the Valley (CCV) is one of the largest and fastest-growing churches in the country. The Lead Marketing Strategist will shape the church's voice and visibility through strategic marketing initiatives while mentoring a dynamic marketing team.
CharityNon ProfitReligion
Responsibilities
Mentor, equip, and develop marketing team members, creating a culture of clarity, excellence, and ownership
Champion a collaborative team environment that values innovation, accountable execution, and personal growth
Help shape and reinforce healthy team rhythms, boundaries, and communication patterns
Develop full-funnel marketing strategies across social, digital, email, paid media, SEO, out-of-home, and traditional channels
Leverage HubSpot to support email marketing strategy, landing page creation, audience segmentation, and campaign optimization
Maintain an informed understanding of industry trends while keeping a pulse on church-specific communication best practices
Contribute to the ongoing evolution of “big C” church marketing—ensuring CCV remains a leader, not a follower
Lead app promo strategy including feature awareness, engagement campaigns, and cross-channel promotion
Manage website content updates, structure, messaging alignment, and ongoing content improvements
Architect and oversee social strategies that engage our communities, elevate ministry stories, support campuses, and reflect CCV’s personality
Partner with social creators and community managers to ensure content aligns with brand guidelines, church mission, and platform best practices
Lead strategy and budget management for paid social, search, display, OOH, and traditional media buys
Evaluate campaign KPIs, optimize for ROI, and deliver measurable growth across awareness, engagement, and ministry participation
Manage vendor relationships and external media partners to ensure high-quality execution
Collaborate with ministry, campus, and central teams to build strategic campaigns that support baptisms, events, classes, outreach initiatives, giving seasons, and more
Ensure each campaign communicates clearly, meets ministry objectives, and aligns with CCV’s overall marketing calendar and messaging pillars
Own and execute the annual master marketing calendar, ensuring alignment across ministries, strategic timing, and long-range planning
Work closely with project managers to shepherd initiatives from ideation through delivery
Help define goals, deliverables, timelines, and creative needs for campaigns and asset packages
Ensure all work is delivered on time, within budget, and aligned with quality expectations
Interface daily with the Creative Team—casting vision, shaping briefs, and ensuring assets support the strategy
Champion CCV’s brand voice, visual identity, and storytelling approach
Encourage bold creative thinking that supports clarity, mission, and impact
Write scripts for videos, announcements, campaigns, and key church moments to ensure message clarity and emotional resonance
Help build and maintain internal communication rhythms that keep staff, campuses, and leaders informed of upcoming events, strategies, and key pivots
Ensure clarity between central marketing and distributed ministry teams
Source, evaluate, and oversee outside creative vendors, contractors, and production partners
Ensure all outsourced work aligns with CCV’s standards and integrates smoothly into internal workflows
Support PR efforts including message development, media relationships, press coordination, and reputation management
Contribute to strategies that enhance CCV’s presence in the broader Phoenix and global church community
Partner with the VA team to scout, recruit, and develop volunteers for content capture, community engagement, social support, and event coverage
Build clear processes for training, quality expectations, and ongoing involvement
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
Proven experience in marketing strategy, project management, or multi-channel campaign leadership
Strong leadership and team-building skills with experience developing high-capacity staff or volunteers
Deep understanding of social media, digital marketing, and paid advertising
Comfortable managing multiple concurrent projects in a fast-paced environment
Excellent communication, problem-solving, and decision-making skills
Creative thinker with strong strategic instincts
Strong copywriting skills across digital, print, video, and storytelling formats
Experience with HubSpot for email marketing, landing pages, workflows, and campaign analytics
Experience managing website content, CMS workflows, and user-focused messaging
Experience writing scripts for video, announcements, and promotional content
A personal passion for CCV's mission, culture, and the advancement of the church
Alignment with CCV core values: Commitment to Excellence, Heart for Evangelism, Radical Generosity, Integrity, Servant Attitude, Teamwork
Fully engaged (or willingness to) in CCV Next Steps: Baptism, Worship, Connect, Serve, Give
Company
Christ's Church of the Valley
Christ's Church of the Valley aims to introduce individuals to the adventure that a life with Christ can bring.
Founded in 1982
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Osborne
Executive Pastor
Company data provided by crunchbase