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Hotel Polaris · 7 hours ago

Director Marketing Communications - Hotel Polaris

Colorado Springs, CO

Full-time

Onsite

Lead/Staff, Director/Executive

$90K/yr - $100K/yr

5+ years exp

Hotel Polaris is seeking an exceptional Director of Marketing Communications to join their team and play a vital role in shaping the success of the hotel. This role involves overseeing marketing strategies, collaborating with various departments, and managing brand communications to enhance guest experiences.

Hospitality

Responsibilities

Oversee marketing and communication strategy and ensure execution

Work closely with the DOSM, Group Sales managers, F&B outlets, Spa, and Flight Simulators to drive topline revenues through strategy and recommendations

Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills

Work closely with various partner agencies to include public relations, digital marketing, and traditional media agencies

Develop and execute brand calendars and plans as well as the campaign creative progress and timeline management

Responsible for the accuracy of all information on website, collateral and advertising that promotes Hotel Polaris

Provide content creation for brand presentations and communications

Manage approvals of brand level creative content

Direct social media programs (Facebook and Instagram) including content calendars influencer programming and creation as well as business account management

Manage collection wide partner relationships (TripAdvisor, single platform, Yelp, etc.)

Use Brand marketing/promotional opportunities to drive revenue

Use website analytics to determine advertising ROI and insights into opportunities to create additional revenue

Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy

Direct the creation and management of all Hotel Polaris marketing materials, collateral development and advertising including review of design creative and copy

Create lead generation programs for meetings & events for the Sales team

Assist DOSM in preparation of Sales and Marketing expense budgets

Assist DOSM in the creation of annual Business Plan and Marketing Plan

Support Sales team with appropriate collateral and marketing materials

Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs

Track campaign benchmarks and KPIs to ensure success and optimize campaigns as needed

Stay on top of industry trends to ensure properties are at the cutting-edge of hospitality services

Additional marketing tasks as needed

Qualification

Marketing strategyDigital marketingSocial media marketingCustomer serviceGraphic designAnalytical skillsB2B marketingB2C marketingAdobe Creative SuiteMS OfficeCommunication skillsAttention to detail

Required

Five + years of marketing work experience; in hospitality preferred

Knowledge of the operations of the hotel industry

Highly developed customer service skills with strong attention to detail

Proficient knowledge of print and digital production, social media marketing, and digital marketing including SEO, PPC and Remarketing and Public Relations

Understanding fundamentals of both B2B and B2C marketing

High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker

Requires excellent communication skills, both verbal and written

Proficient in MS Word, Excel, PowerPoint, and various other graphic design programs

Working knowledge of Adobe Creative Suite

Strong analytical skills

Must be able to work a flexible schedule including night, weekends and holidays