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Members Choice Credit Union (Houston, TX) · 11 hours ago

Marketing Campaign Manager

Katy Freeway - Corp, Houston, TX, US

Full-time

Onsite

Mid, Senior Level

6+ years exp

Members Choice Credit Union is a fast-paced, growth-oriented financial institution that values creativity, data, and community. The Marketing Campaign Manager will lead and execute integrated, multi-channel marketing campaigns aimed at driving member growth, engagement, and retention while collaborating closely with various internal teams and agency partners.

CreditFinancial ServicesLending

Responsibilities

Coordinate with the Vice President to lead and manage marketing campaigns that drive business goals from developing actionable campaign briefs to execution, aligning internal stakeholders and agency partners around objectives, timelines, and budgets

Coordinate with the Vice President and Business Analysts to establish and measure results

Develop and manage campaign calendars, channel marketing calendars and content calendars to ensure timely execution and alignment with marketing strategies

Plan and coordinate in-person and virtual events in partnership with retail and business teams to enhance member experience and increase visibility

Research and maintain an ongoing calendar of community events, sponsorship opportunities, civic activities in current and future branch markets that foster community relationship and present opportunities for MCCU staff to represent the organization and build goodwill through presence and engagement including with the Hero Community

Collaborate with cross-functional teams to design and implement marketing assets and messaging, and ensure they are consistent, compliant, and on-brand

Monitor and report on campaign performance, adjusting strategies and tactics to optimize outcomes

Maintain accurate CRM lists, campaign data, and ensure timely updates to marketing systems in conjunction with the Business Analysts

Ensure compliance with legal, regulatory, and brand standards in all campaign elements

Stay current on marketing trends, tools, and compliance developments relevant to credit unions and financial services

Manage and fulfill weekly requests from branches for collateral and promotional items; maintain and track marketing inventory

Manage external vendors and other creatives, as needed, that could include printers, mail houses, agency partners, designers, etc

Work closely with the Vice President of Marketing on larger digital initiatives such as website refreshes, platform enhancements, and system integrations

Possess experience with managing and updating website content, ensuring accuracy and alignment with marketing initiatives. The candidate should be comfortable handling basic updates and coordinating with internal teams or external partners, as needed

Drive and/or participate in special projects and other initiatives for the marketing and other internal departments, as needed

Other duties as assigned

Foster and maintain positive relationships with both co-workers and members by actively embracing and demonstrating MCCU’s culture, known as IMPACT

Qualification

Multi-channel marketingIntegrated marketing campaignsProject management softwareSEOHubSpotAdobe Creative CloudData analysisInterpersonal skillsCommunication skillsOrganizational skills

Required

Bachelor's degree in marketing, Communications, or a related field

6–8 years of experience in multi-channel marketing, preferably in financial services, fintech, or a regulated industry

Proven success in developing, launching, and optimizing integrated marketing campaigns with work samples and/or case studies to share

Strong experience in both traditional and digital marketing, direct response, email, events, and paid media

Possess a solid understanding of SEO, paid digital advertising and related digital marketing strategies. Should be able to effectively interface with agency partners, evaluate recommendations and provide strategic input to ensure campaigns align with business goals

Proficiency in full Microsoft Office suite, especially Word, Excel, and PowerPoint

Demonstrated ability to quickly learn and navigate new systems, platforms, and tools. The ideal candidate is resourceful, curious, and able to adapt rapidly to new environments, ensuring effective use of marketing and operational systems as needed

Proven project manager with proficiency in project management software to effectively plan, track and deliver marketing initiatives on time and within planned scope

Demonstrated proficiency in HubSpot, including management of advanced segmentation, workflows, campaign tracking, and the development of landing pages and email campaigns to drive measurable results

Experience developing content in creative platforms (e.g., Adobe Creative Cloud, Adobe Express, Canva)

Excellent project management and organizational skills, with the ability to manage multiple initiatives at once

Solid data analysis skills with a passion for improving KPIs and member experience

A creative mindset with strong brand development skills

A customer service personality with strong interpersonal and communication skills

Must be able to adhere to brand standards and style guidelines, financial institution regulations

Must be able to work occasional evenings and weekends, if needed

While performing the duties of the job, the employee is regularly required to stand, sit, use hands, reach with hands and arms, and talk or hear

Ability to move and/or lift 25 pounds

Provide a personal vehicle, proof of insurance and Texas Driver's License

The vision requirements include close vision and ability to adjust focus