Troon · 1 hour ago
Director of Sales - Private Country Club
Troon is seeking a dynamic and results-driven Director of Sales to lead and manage all aspects of revenue generation at their premier private country club. This role involves driving outside revenue through membership sales, private events, and golf tournaments, while ensuring strategic alignment with real estate teams.
Hospitality
Responsibilities
Develop and execute a comprehensive membership sales strategy to drive new member acquisition and retention
Build relationships with prospective members through networking, community engagement, lead follow-up, and in-person tours
Maintain a strong understanding of club offerings and communicate the value proposition to potential members
Track and report on membership sales pipeline and performance metrics
Sell, plan, and coordinate private events, including weddings, corporate events, and social gatherings
Partner with the golf operations team to promote and execute profitable golf tournaments and group outings
Cultivate relationships with corporate clients, planners, and local businesses to drive event bookings
Ensure seamless execution of all events in collaboration with the operations and culinary teams
Act as the primary point of contact between the club and associated real estate development or sales teams
Coordinate messaging, promotions, and events that support both club membership and real estate sales
Attend real estate meetings and provide updates on club offerings, events, and membership opportunities
Identify cross-selling opportunities and work collaboratively to enhance the overall value of the community
Develop and manage annual sales and marketing plans aligned with the club’s strategic goals
Work closely with the General Manager, COO, and other department heads to ensure alignment across all revenue-generating activities
Monitor performance data and KPIs; prepare regular reports on sales activity and financial performance
Maintain CRM systems and ensure accurate, up-to-date prospect and client records
Qualification
Required
Minimum of 5 years of successful sales experience, preferably in a private club, hospitality, or luxury real estate environment
Strong leadership, communication, and relationship-building skills
Experience managing and closing high-value sales with an emphasis on service and client experience
Proven track record of meeting or exceeding revenue goals
Understanding of private club culture and high-end service standards
Proficiency in CRM systems and Microsoft Office Suite
Preferred
Bachelor's degree in business, marketing, hospitality, or a related field
Benefits
Health, dental, and vision insurance.
401(k) with company match.
Club membership privileges.
Paid time off and holidays.
Opportunities for professional development and career advancement.
Company
Troon
Experience the world of Troon® at the greatest golf properties in the world the next time you play one of our luxury golf courses! Our goal is to create extraordinary guest and member experiences through personalized service, consistency, and uncompromising attention to detail.
Funding
Current Stage
Late StageRecent News
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