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Samsung Electronics America · 1 week ago

Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC

Plano, TX

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

8+ years exp

Samsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics. The Smartphone Launch & GTM Strategy Lead will be responsible for owning the end-to-end go-to-market lifecycle for smartphone launches, leading cross-functional teams, and ensuring commercial success and customer satisfaction.

Manufacturing

H1B Sponsor Likely

Responsibilities

Own the full GTM lifecycle for smartphone launches and Key Buying Moments on Samsung.com, from early strategy through post-event optimization

Serve as the single point of accountability for GTM outcomes across revenue, margin, mix, inventory, and customer experience

Define clear success metrics, decision principles, and trade-offs for each launch and KBM

Translate global product and brand strategy into U.S. samsung.com GTM plans for launches and KBMs

Lead integrated planning across Product, Product Marketing, Brand Marketing, E-commerce, CX, Pricing Operations, CRM, Analytics, Supply Chain, Finance, and Legal

Design GTM strategy

Ensure alignment and consistency across all customer touchpoints

Own offer architecture for launches

Run volume and revenue scenario planning to balance sales growth, profitability, and inventory objectives

Partner with Finance to model outcomes and manage P&L trade-offs

Drive readiness across site experience, systems, inventory allocation, merchandising, and customer support

Run GTM governance, timelines, and decision forums; surface risks early and drive resolution

Operate hands-on during launches and KBMs to ensure speed, quality, and issue resolution

Own performance tracking, lead cross-functional war rooms, and executive-level reporting

Rapidly diagnose issues and lead course correction

Capture, document and institutionalize learnings to continuously improve Samsung’s GTM execution

Lead through influence in a highly matrixed, global organization

Align senior stakeholders with competing priorities

Serve as a trusted thought partner on GTM strategy and execution

Qualification

Go-to-market strategyCommercial leadershipE-commerce experienceP&L managementData-driven decision makingCross-functional leadershipAnalytical skillsExcel proficiencyPowerPoint proficiencyTableau experienceJira familiarityConfluence familiarityCommunicationAdaptability

Required

8–12+ years in go-to-market, category management, commercial leadership, or strategy

Proven ownership of complex, high-stakes launches and peak commercial events with measurable revenue impact

Experience in large, matrixed organizations

Experience engaging with VP-level stakeholders

Strong exposure to e-commerce and/or consumer electronics

Bachelor's degree required; MBA or equivalent strongly preferred

Deep understanding of GTM mechanics: pricing, promotions, trade-in, financing, and demand shaping

Strong P&L mindset, experience in P&L simulation and sales forecasting

Customer-backward thinking grounded in data

Ability to move seamlessly from strategy definition to hands-on execution

Comfort making high-impact decisions under tight timelines

Proven ability to lead during ambiguity and incomplete information

Strong planning, prioritization, and risk management skills

Exceptional influence without authority

Proven track record aligning diverse teams and driving decisions at speed

Clear, concise executive communication and storytelling

Strong command of GTM and performance KPIs

Advanced Excel and PowerPoint skills

Tableau experience (Desktop preferred); familiarity with Jira and Confluence

Ownership mindset and bias to action

High standards for execution quality and accountability

Resilient, adaptable, and calm under pressure

Benefits

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance (after 6 months)

Paid Time Off

Student Loan Program (after 6 months)

Wellness Incentives

MBO bonus compensation, based on company, division, and individual performance

Company

Samsung Electronics America

Glassdoor3.6

Samsung Electronics America engages in high-tech electronics manufacturing and digital media.

Founded in 1978

Ridgefield Park, New Jersey, USA

5001-10000 employees

http://www.samsung.com/us/

H1B Sponsorship

Samsung Electronics America has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (193)

2024 (160)

2023 (160)

2022 (183)

2021 (146)

2020 (105)