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CBTS · 4 hours ago

Partner Marketing Lead

United States

Full-time

Remote

Senior Level

CBTS is a technology solutions provider serving enterprise and midmarket clients across the United States and Canada. They are seeking a Partner Marketing Lead to develop and manage relationships with business partners, creating comprehensive marketing strategies to drive brand awareness and customer engagement.

Cloud ComputingCloud InfrastructureConsultingInformation TechnologyService Industry

Comp. & Benefits

Responsibilities

Develop a comprehensive marketing strategy, plan, and program architecture, supporting each partnership’s business priorities, with the goal of delivering the best marketing performance for both partner and CBTS/OnX

Lead the execution of integrated partner marketing campaigns, collaborating with internal stakeholders across Brand, PR, Social, Sales, and more

Spearhead participation in major partner events, ensuring seamless execution and alignment with partner marketing goals

Define content strategy for partner marketing campaigns

Work with growth marketing team members to ensure messaging, positioning, and marketing efforts are aligned with partner priorities where relevant

Track and measure the success of partner marketing initiatives to demonstrate marketing impact

Own and manage budget allocation of Marketing Development Funds related to partner marketing activity