Southern Methodist University · 2 months ago
Marketing & Communication Specialist (HR Title: Digital Marketing Specialist I)
Dallas, TX
Full-time
Onsite
Entry Level
2+ years expSouthern Methodist University is a prestigious institution with a diverse student body and a commitment to academic excellence. The Marketing & Communications Specialist for the Office of Undergraduate Admission is responsible for developing and managing communications that engage prospective students and support enrollment initiatives through various digital and print channels.
E-LearningEducationUniversities
Responsibilities
Help oversee the creation and accuracy of all printed admissions materials, including brochures, postcards, and gatefolds
Create and manage email campaigns/targeted emails as well as landing pages and other digital pieces designed to engage prospective students and generate new contacts
Maintain a messaging calendar, manage audience segmentation, and use CRM automations to deliver timely and relevant communications, particularly in Slate Deliver, ensuring the efforts of recruitment and events teams are supported
Implement a social media content strategy that supports recruitment initiatives, showcases student life/academic offerings, as well as increases our page visibility
Create content for the admission office as well as make regular updates which includes copy, design, photography, and video for social media, email, landing pages, and any other assets for use in enrollment campaigns
Provide support and brand consistency to the efforts of the events team as they develop form registrations, event-specific communications, and presentation materials
Update and maintain admission web pages/application portals to ensure accuracy, clarity, and user experience improvements as well as monitor and enhance SMU’s presence on college search engines through regular audits, applying SEO best practices to digital content when applicable
Assist in coordinating and managing student ambassadors for social media initiatives and other prospective student outreach
Qualification
Required
Bachelor's degree is required
A minimum of two (2) years of experience is required
Candidate must demonstrate knowledge of social media platforms and strategy
Candidate must possess strong organizational and project management skills to effectively prioritize and achieve deadlines on multiple projects
Must also be a self-starter with the ability to work independently with minimal supervision and collaboratively within a team environment
A strong focus on attention to detail and accuracy is essential
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies
Must also demonstrate strong written communication skills
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions
MS Office (Word, Excel and Outlook) knowledge is required
Preferred
Work experience with Slate, HTML and Adobe Creative Suite (InDesign, Photoshop, Illustrator) is desired
Slate, CRM and Asana experience is strongly preferred
Benefits
Health, dental, and vision plans
Wellness programs
Array of retirement programs
Professional and personal development opportunities
Tuition benefits
Company
Southern Methodist University
SMU is a distinguished center for teaching and research located near the heart of Dallas.
1001-5000 employees
H1B Sponsorship
Southern Methodist University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (51)
2024 (39)
2023 (35)
2022 (26)
2021 (17)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
$101.8MKey Investors
Phillips FoundationTexas Workforce CommisionMoody Foundation
2023-06-14Grant· $1.7M
2022-07-07Grant· $0.1M
2019-11-12Grant· $100M
Leadership Team
Lisa Nelson
Adjunct Professor
Michael Hites
Chief Information Officer
Recent News
2025-12-28
Dallas Innovates
2025-12-12
Dallas Morning News
2025-11-07
Company data provided by crunchbase