Members Choice Credit Union (Houston, TX) · 8 hours ago
Marketing Campaign Manager
Houston, TX
Full-time
Onsite
Senior Level
6+ years expMembers Choice Credit Union is a mission-driven financial institution that values creativity, data, and community. The Marketing Campaign Manager will lead and execute integrated marketing campaigns aimed at driving member growth, engagement, and retention while collaborating with various teams to ensure alignment with business goals.
CreditFinancial ServicesLending
Responsibilities
Coordinate with the Vice President to lead and manage marketing campaigns that drive business goals from developing actionable campaign briefs to execution, aligning internal stakeholders and agency partners around objectives, timelines, and budgets
Coordinate with the Vice President and Business Analysts to establish and measure results
Develop and manage campaign calendars, channel marketing calendars and content calendars to ensure timely execution and alignment with marketing strategies
Plan and coordinate in-person and virtual events in partnership with retail and business teams to enhance member experience and increase visibility
Research and maintain an ongoing calendar of community events, sponsorship opportunities, civic activities in current and future branch markets that foster community relationship and present opportunities for MCCU staff to represent the organization and build goodwill through presence and engagement including with the Hero Community
Collaborate with cross-functional teams to design and implement marketing assets and messaging, and ensure they are consistent, compliant, and on-brand
Monitor and report on campaign performance, adjusting strategies and tactics to optimize outcomes
Maintain accurate CRM lists, campaign data, and ensure timely updates to marketing systems in conjunction with the Business Analysts
Ensure compliance with legal, regulatory, and brand standards in all campaign elements
Stay current on marketing trends, tools, and compliance developments relevant to credit unions and financial services
Manage and fulfill weekly requests from branches for collateral and promotional items; maintain and track marketing inventory
Manage external vendors and other creatives, as needed, that could include printers, mail houses, agency partners, designers, etc
Work closely with the Vice President of Marketing on larger digital initiatives such as website refreshes, platform enhancements, and system integrations
Possess experience with managing and updating website content, ensuring accuracy and alignment with marketing initiatives. The candidate should be comfortable handling basic updates and coordinating with internal teams or external partners, as needed
Drive and/or participate in special projects and other initiatives for the marketing and other internal departments, as needed
Other duties as assigned
Foster and maintain positive relationships with both co-workers and members by actively embracing and demonstrating MCCU’s culture, known as IMPACT
Qualification
Required
Bachelor's degree in marketing, Communications, or a related field
6–8 years of experience in multi-channel marketing, preferably in financial services, fintech, or a regulated industry
Proven success in developing, launching, and optimizing integrated marketing campaigns with work samples and/or case studies to share
Strong experience in both traditional and digital marketing, direct response, email, events, and paid media
Possess a solid understanding of SEO, paid digital advertising and related digital marketing strategies. Should be able to effectively interface with agency partners, evaluate recommendations and provide strategic input to ensure campaigns align with business goals
Proficiency in full Microsoft Office suite, especially Word, Excel, and PowerPoint
Experience working with agencies and cross-functional internal teams
Demonstrated ability to quickly learn and navigate new systems, platforms, and tools. The ideal candidate is resourceful, curious, and able to adapt rapidly to new environments, ensuring effective use of marketing and operational systems as needed
Proven project manager with proficiency in project management software (Asana preferred) to effectively plan, track and deliver marketing initiatives on time and within planned scope
Demonstrated proficiency in HubSpot, including management of advanced segmentation, workflows, campaign tracking, and the development of landing pages and email campaigns to drive measurable results
Excellent project management and organizational skills, with the ability to manage multiple initiatives at once
Solid data analysis skills with a passion for improving KPIs and member experience
A creative mindset with strong brand development skills
A customer service personality with strong interpersonal and communication skills
Must be able to adhere to brand standards and style guidelines, financial institution regulations
Must be able to work occasional evenings and weekends, if needed
While performing the duties of the job, the employee is regularly required to stand, sit, use hands, reach with hands and arms, and talk or hear
Ability to move and/or lift 25 pounds
Provide a personal vehicle, proof of insurance and Texas Driver's License
The vision requirements include close vision and ability to adjust focus
Preferred
Experience developing content in creative platforms (e.g., Adobe Creative Cloud, Adobe Express, Canva)
Familiarity with credit union/banking regulations and compliance is a plus
Company
Members Choice Credit Union (Houston, TX)
Members Choice Credit Union is a full-service financial institution based in Houston, Texas. We have been in business for over 80 years.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Luke Billeri
President & CEO
Recent News
Business Journals
2023-06-20
2023-03-04
Company data provided by crunchbase