REVISION, Inc. · 10 hours ago
Paid Media Strategist
Irving, TX
Full-time
Hybrid
Mid Level
3+ years expRevision LLC is seeking a Paid Media Strategist who will combine strategic paid media planning with hands-on campaign coordination. This role involves partnering with internal teams and external agencies to translate brand goals into actionable media plans and manage day-to-day execution while optimizing performance through insights.
Information Technology
Responsibilities
Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs
Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget
Contribute to audience strategies, test design, channel selection, and flighting
Support the evolution of paid media frameworks across awareness, consideration, and conversion initiatives
Manage campaign readiness workflows including brief creation, creative routing, legal/regulatory reviews, asset delivery, and tracking setup
Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements
Partner with agency teams to confirm trafficking, QA, pixel/UTM accuracy, and go‑live sequencing
Support retail media or franchisee alignment as needed (e.g., page readiness, POS support, and localized messaging accuracy)
Track pacing, delivery, frequency, and early performance signals across paid channels
Partner with agencies to recommend tactical optimizations related to bidding, audience refinement, creative rotation, and placements
Support KPI development and ensure reporting consistency across all channels
Assist in developing recurring performance reports by summarizing highlights, variances, and actionable next steps
QC performance data and collaborate with analytics partners to validate insights and trends
Contribute to insights‑driven recommendations that inform upcoming campaigns and long‑term paid media strategy
Execute A/B and multivariate tests for creative, copy, placements, and audiences
Document test outcomes and ensure learnings are shared and applied across future campaigns
Track platform innovations, market shifts, and competitive activity; develop POVs to guide strategic evolution
Maintain tight alignment with internal teams to ensure media plans reinforce broader marketing calendars and product priorities
Prepare campaign recaps, optimization summaries, and stakeholder presentations
Serve as a dependable partner to both internal teams and agency collaborators, ensuring clarity, alignment, and high‑quality execution at all times
Qualification
Required
3–5 years of experience in digital media planning, activation, or performance marketing (agency or in‑house)
Strong working knowledge of platforms: Meta, TikTok, Google Ads, Amazon Ads, and DSPs
Familiarity with media planning fundamentals including reach/frequency, funnel strategies, budget allocation, and KPI frameworks
Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA
Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations
Strong organization, communication, and project management skills with the ability to manage multiple simultaneous workstreams
Collaborative, detail‑oriented, and eager to expand strategic ownership
Preferred
Bachelor's degree in Marketing, Advertising, Communications, or related field
Company
REVISION, Inc.
Founded in 1998, REVISION, Inc.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Khalil Nasser
CEO
Company data provided by crunchbase