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Driscoll's · 1 day ago

Global Consumer & Competitive Insights Manager (onsite)

Watsonville, CA

Full-time

Onsite

Senior Level

$104K/yr - $136K/yr

5+ years exp

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries, and blackberries. They are seeking a strategic and analytical Consumer & Competitive Insights Manager to lead efforts in understanding consumers and the competitive landscape, bridging research and product development across global business units.

Food & Beverages

Responsibilities

Translate consumer flavor data into actionable insights to support product leadership, brand strategy, and go-to-market planning

Partner with marketing and commercial teams to ensure the consumer voice is embedded in strategic initiatives within the Research and Development Department

Create a strong feedback loop to ensure innovation and achieve our mission, winning with flavor

Monitor and analyze competitor activities, breeding programs, grower uptake, market trends, and emerging technologies

Develop competitive global landscape reports and strategic briefings on new berry varieties being patented for leadership and product teams

Collaborate with global business units and deployment managers to identify threats and opportunities across regions

Act as a strategic partner to Research & Development Teams, Marketing, and Product Leadership teams across all global business units

Facilitate knowledge sharing and alignment between global and regional teams to ensure insights are leveraged globally

Support strategic planning and innovation roadmaps with data-driven recommendations

Qualification

Market researchCompetitive intelligenceData visualizationCross-functional collaborationStrategic thinkingPeople managementAgriculture experienceCommunication skillsProject management