RENPHO · 5 hours ago
Senior Product Marketing Manager (PMM)
Irvine, CA
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $130K/yr
8+ years expRenpho Corporation is seeking a Senior Product Marketing Manager to bridge the gap between product development and market execution. This role focuses on transforming complex product information into compelling narratives that drive sales and ensure successful market positioning in the U.S. retail environment.
Consumer ElectronicsE-CommerceFitnessHealth CareInformation TechnologyWellness
Responsibilities
Own full-funnel growth performance across DTC, Amazon, and retail-support channels
Tie all initiatives directly to revenue, contribution margin, CAC, LTV, and payback period
Architect and operate a modular growth engine: traffic → conversion → retention → expansion
Continuously pressure-test channels, offers, pricing, creative, and funnels
Run high-frequency test cycles across creative, media, landing pages, and offers
Kill underperforming initiatives quickly—no sunk-cost fallacy, no politics
Leverage AI tools to accelerate creative iteration, testing velocity, and insight generation
Build repeatable workflows that outpace traditional agency or in-house models
Establish a weekly executive-level growth scorecard that shows what worked, what didn’t, and what’s next
Clearly articulate tradeoffs, bets, and ROI logic—no vanity metrics
Work tightly with Product, Sales, and Operations to align launches, positioning, and channel execution
Act as the connective tissue between demand generation and product truth
Qualification
Required
8+ years in Product Marketing with mandatory experience launching physical products
Strong competitive analysis and segmentation expertise
Proven ability to build messaging hierarchies that scale across channels
Comfort distilling complex technical inputs into simple, credible value stories
Analytical, structured, and commercially minded
Confident pushing back on product or leadership when the story doesn't hold up
Biased toward clarity, not fluff
Exceptional written and verbal communicator
Able to influence product teams, sales leaders, and retail buyers
Practical experience using AI to accelerate research, synthesis, and content creation
Curious about tools that improve speed without diluting quality
Preferred
Background in consumer electronics, wellness, or hardware-driven categories strongly preferred
Experience supporting retail channels is a major plus
Benefits
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Vision insurance
Company
RENPHO
Renpho is a health and wellness-based e-commerce service company.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase